Wfu
Associate Director of Digital Marketing, University Advancement
Winston Salem, NC · Director · Full-time
No sponsorshipDetected 22 days ago
Computer VisionAccessibilityProject ManagementSEOSEMSalesforceGoogle AnalyticsCRMHRISCommunicationCollaboration
About the role
- You will not be able to modify your application or add attachments after submission.
- Current Employees: Apply from your existing Workday account in the Jobs Hub.
- Job Description Summary Wake Forest University seeks an innovative and detail-oriented digital marketing professional to serve as Associate Director of Digital Marketing within University Advancement.
Responsibilities
- Responsible for own work.
Requirements
- Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.
- Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents.
- You can select multiple files.
- A cover letter is required for all positions
- It cannot encompass all specific job tasks that an employee may be required to perform.
- Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.
- Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
Skills
- Bachelor's degree in marketing, communications, digital media, or related field.
- Minimum 5-7 years of experience in digital marketing, marketing automation, or CRM administration.
- Proficiency with Salesforce Marketing Cloud, Google Analytics 4, and SiteImprove (or comparable SEO/SEM and CRM platforms).
- Hands-on experience managing digital advertising campaigns across Google, Meta, and LinkedIn platforms.
- Experience managing social media platforms and strategies based on brand communication needs.
- Strong data literacy with the ability to translate analytics into actionable insights.
- Excellent communication, project management, and organizational skills.
- Ability to work evenings and weekends as required.
- Respect for the dignity and abilities of all people.
- Ensures compliance with data governance, privacy, and accessibility standards.
- Identifies optimization opportunities to enhance reach, engagement, and conversions across channels.
- Works cross-functionally with departments, schools, and administrative units to align digital marketing efforts with institutional goals.
Equal opportunity
- Statement
- The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.
- Accommodations for Applicants
- If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.
Visa & Work Authorization
- This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University.
This listing is sourced directly from Wfu's careers page and normalized into a canonical job model.