Sprig
Marketing Events Lead
San Francisco, CA · Mid · Full-time
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About the role
- Events are at the heart of this role: you'll take programs from planning through execution, ensuring every experience runs flawlessly, achieves its goals, and leaves a lasting impression on the research and product leaders who attend.
- This role is ideal for someone with a few years of marketing or events experience who is ready to take on greater ownership.
- You thrive on logistics, love the energy of live experiences, and know how to turn a plan into a polished, well-executed event.
Responsibilities
- Manage the keynote speaker and customer experience, from outreach and prep to logistics and day-of coordination
- Support smaller programs as needed, such as executive dinners, meetups, and direct mail and gifting tied to events and customer engagement
- Support integrated campaign launches by coordinating marketing assets, communications, and program timelines
- Willing and able to step in and support Sprig's broader marketing and pipeline-driving efforts as needed
- Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously
- Come join our mission of building products users love and have a real impact on Sprig's future.
Nice to have
- Shape the attendee experience, including invitations, registration, agenda flow, and post-event follow-up to conversion
- Track event performance, including attendance, engagement, and pipeline influenced, and surface insights that help us improve our programs and investment
- 2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role
- Experience independently owning mid-sized events, such as summits, customer conferences, or multi-session programs, from planning through execution
- Hands-on experience managing venues, vendors, speakers, and event budgets
- Highly detail-oriented (an absolute must!) and proactive, with strong judgment and the ability to solve problems quickly when plans change
- Experience with B2B or SaaS marketing programs is a plus
- Adaptable to evolving priorities, with a willingness to travel up to 10%.
Skills
- With Sprig, product teams no longer guess.
Compensation
- Competitive Salary
Benefits
- Competitive Employee Equity
- Medical, Dental, and Vision Benefits
- FSA/HSA Benefit
- $175/month Commuter Benefit
- Additional Wellbeing Benefits
- Flexible Paid Time Off
- Paid Parental Leave
- Professional Development Stipend
- We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences.
- The salary range for this full-time position is $115,000 - $140,00+ Equity + Benefits.
- Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.
- Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Company info
- Our mission is to make deep customer understanding effortless and always on.
- Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before.
- Partner with Sales, Customer Success, and Marketing to align events with business goals, drive attendance from target prospects and customers, and ensure strong pre- and post-event follow-through
- Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, customers, and internal stakeholders
- At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued.
This listing is sourced directly from Sprig's careers page and normalized into a canonical job model.