Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

San Francisco, CA, United States · Senior · Contract

Sponsorship not specified$125k-$195kDetected 25 days ago

A/B TestingGrowth MarketingSalesCommunicationCollaborationPublic Speaking

About the role

Join us to transform the way the world works.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business.
The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn's Marketing Operations team to launch in one or more channels.
Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team's objectives
Documents in alternate formats or read aloud to you

7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles
7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads
3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics
BA/BS Degree or equivalent experience

Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies
Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization
Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams
Suggested Skills:

Communication
Business Acumen
Cross Functional Collaboration
Campaign Design & Operations
Influence for Impact
LinkedIn is committed to fair and equitable compensation practices.
This may be different in other locations due to differences in the cost of labor.
For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
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Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
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Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels

Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale
Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.

in, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class

This listing is sourced directly from LinkedIn's careers page and normalized into a canonical job model.