Whisker Labs

Whisker Labs

Senior Director, Brand and Product Marketing

Remote (United States) · Director

Sponsorship not specified$175k-$200kDetected 26 days ago
SEOContent MarketingBrand StrategyLeadershipCommunication

About the role

  • You're a brand builder who understands performance.
  • A leader who helps teams and agencies do their best work.
  • This role needs both vision and follow-through: setting the direction and making sure it comes to life.

Responsibilities

  • Brand Strategy & Positioning Own and evolve Ting's brand strategy, positioning, and messaging.
  • Lead competitive positioning and differentiation in InsurTech and connected home.
  • Partner with Growth and Partner Marketing to keep brand consistent while enabling channel-specific execution Lead development of strategic decks and materials for executive, investor, and partner audiences.
  • Product Marketing Partner with Product to turn the roadmap into compelling customer-facing narratives.
  • Own product positioning, value propositions, and go-to-market strategy for Ting.
  • Lead product marketing launches, feature announcements, and supporting campaigns.
  • Develop and maintain competitive intelligence and market insights.
  • Web, Mobile App & Digital Experience Own the Ting website and partner with Product on the mobile app experience, including messaging, structure, and conversion.
  • Partner with Growth and Marketing Ops to make sure landing pages support acquisition goals.
  • Drive continuous improvement through testing and iteration.

Nice to have

  • Share context openly and foster accountability.
  • Required Skills & Experience 10+ years of experience in brand marketing, product marketing, or integrated marketing leadership.
  • Experience leading product marketing, including positioning, launches, and competitive strategy.
  • Strong creative judgment with experience directing agencies and internal creative teams.
  • Experience owning website and mobile app strategy and optimizing digital experiences.
  • Excellent written and verbal communication skills.
  • You can craft a compelling narrative.
  • Experience managing PR agencies and earned media strategy.

Compensation

  • 175,000 - 200,000 USD per year (Remote - United States)
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This listing is sourced directly from Whisker Labs's careers page and normalized into a canonical job model.