Redrobin

Digital Channels Manager

US Remote

Sponsorship not specified$97k-$134kDetected 8 days ago

Project ManagementGoogle AnalyticsCRMPerformance MarketingCommunicationCollaboration

About the role

Digital Channels Manager The Digital Channels Manager is responsible for executing guest-facing CRM, lifecycle marketing, loyalty communications, and digital activation programs that drive guest acquisition, engagement, retention, and repeat visits. Reporting to the Senior Manager, Performance Marketing & Customer Engagement, this role translates customer
engagement strategies into high-quality, measurable campaigns across email, SMS, loyalty, website, app, and digital marketing channels.

4+ years of experience in CRM, lifecycle marketing, loyalty, digital marketing, marketing automation, customer engagement, or related field.
Experience executing email, SMS, lifecycle, loyalty, website, app, or digital marketing campaigns.
Working knowledge of segmentation, personalization, triggered campaigns, lifecycle marketing, QA, and testing.
Experience coordinating cross-functional marketing initiatives.
Comfort using AI-assisted marketing tools and automation.

Restaurant, hospitality, retail, franchise, or multi-unit consumer brand experience.
Experience with Klaviyo, Olo, Punchh, Meta, TikTok, Bikky, GA4, Drupal CMS, geolocation tools, or similar platforms.
Success Measures
Consistent on-time, error-free execution of CRM, lifecycle, loyalty, and digital marketing campaigns.
Improved email, SMS, and lifecycle engagement metrics, including opens, clicks, conversions, and repeat visits.
Growth in loyalty engagement, customer activation, and repeat digital ordering.
High campaign QA standards with reduced launch errors and improved operational efficiency.
Increased effectiveness of website and app marketing campaigns through improved conversion and engagement.

This listing is sourced directly from Redrobin's careers page and normalized into a canonical job model.