Avenue Z
Director, TikTok Shop
Miami, FL · Director · Full-time
Sponsorship not specified$100k-$120kDetected 19 days ago
Content MarketingStrategic CommunicationsAffiliate MarketingPerformance ManagementShopifyLeadershipCommunicationCollaborationProblem Solving
About the role
- Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels-from ChatGPT to The Wall Street Journal to TikTok.
- This role is responsible for setting the strategic direction for TikTok Shop accounts, supporting top client relationships, overseeing onboarding and execution, and ensuring the team is aligned around growth, efficiency, and performance.
- The role reflects Avenue Z's TikTok Shop offering across shop setup, paid media, affiliate activation, product optimization, and operational management.
Responsibilities
- Department Leadership & Account Oversight Lead the overall strategy and execution of the TikTok Shop department across paid media, affiliate marketing, creator activation, and shop operations.
- Serve as the senior strategic lead on top TikTok Shop clients, guiding account direction, problem-solving, and high-level communication to ensure strong client outcomes.
- Paid Media Leadership Oversee the build, launch, and optimization of TikTok Shop paid media campaigns based on client goals, promotions, budgets, and ROI targets.
- Partner with internal teams to align offers, creative direction, campaign priorities, and testing strategies with client goals and performance trends.
- Guide outreach, approvals, and relationship-building through TikTok Affiliate Center and related tools to drive consistent creator activation.
- Oversee product sample coordination across clients, creators, and internal teams to support efficient affiliate activation and content production.
- Ensure the team is proactively building strong affiliate relationships through communication, feedback, and ongoing support that encourages repeat posting and long-term participation.
- Oversee the connection between TikTok Shop and ecommerce systems such as Shopify to help maintain inventory accuracy and operational continuity.
- Ensure shipping and fulfillment settings are configured correctly and aligned with TikTok Shop requirements and fulfillment partners.
Compensation
- $100,000 - $120,000/year Benefits Medical, Vision and Dental Plan 401(k) Plan + 4% Employer Match Unlimited PTO Flexible Working Hours Hybrid & Collaborative Environment Company-Wide & Team Events
Benefits
- Ensure the team is monitoring key TikTok Shop health indicators and implementing improvements that strengthen shop fundamentals and long-term account growth.
Company info
- We are the agency for influence.
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This listing is sourced directly from Avenue Z's careers page and normalized into a canonical job model.