AppLovin
CRM & Lifecycle Marketing Specialist - Growth Marketing
New York City, NY · Mid
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Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
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DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- For more information about AppLovin, visit: www.applovin.com.
- AppLovin is scaling its self-serve advertiser base for AppLovin Ads Manager.
Responsibilities
- The advertiser lifecycle - building and improving the automated programs that take someone from signup to active spender, and back again when they lapse.
- The automation layer - setting up recurring workflows, automating advertiser outreach and lead follow-up, and finding opportunities to do more with less manual effort.
- The measurement - track what's working end-to-end, consistently run tests and iterate, drive improvements.
- To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates.
Requirements
- 2-4 years in lifecycle and CRM marketing - hungry to learn and first to try the next tool.
Nice to have
- Workflow automation experience
- Familiarity with PostHog, Superset, Trino or other big data platforms
- B2B SaaS, adtech or e-commerce background
- Email deliverability experience - sender reputation, authentication, inbox placement
- AppLovin provides a competitive total compensation package with a pay for performance rewards approach.
- Method of Application: Apply online
- Application Window: The application window is expected to close within 30 days of the posting date.
- All questions or concerns about this posting should be directed to peopleops@applovin.com.
Skills
- About AppLovin
- The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.
Compensation
- $153,000 - $200,000 USD
- $130,050 - $170,000 USD
- 10 paid holidays per year
Benefits
- Unlimited Discretionary Time Off
Company info
- About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers.
- We are at the beginning of a new phase of growth.
- The expansion - CRM beyond email is on the roadmap. LinkedIn, direct mail, SMS, gifting, and event-driven outreach. We are at the beginning of a new phase of growth.
Equal opportunity
- equal opportunity employer that is committed to inclusion and diversity.
- If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com
This listing is sourced directly from AppLovin's careers page and normalized into a canonical job model.