AppLovin
CRM & Lifecycle Marketing Specialist - Growth Marketing
New York City, NY · Mid
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
This range already reaches Level IV — the maximum four lottery entries.
DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- AppLovin Ads Manager is opening up to e-commerce and DTC brands at scale, and none of it can be done by hand.
- CRM runs the whole span: reaching brands who haven't heard from us yet, getting the ones who sign up live and spending, helping them spend better once they are, and winning them back when they stop.
- The core of the job: getting new advertisers through setup and into a live campaign, triggered by where someone is actually dropped rather than how many days have passed.
Responsibilities
- Retention and win-back. Advertisers pause for all sorts of reasons. Getting them back is its own discipline.
- Your job is to help build and optimize that machine.
- You'll own your slice of it alongside our CRM lead, and grow your scope as the platform does.
- This is a build job, not a maintenance one.
- What you build compounds - in revenue, in efficiency, and in time the team gets back.
- To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates.
Requirements
- Results you can show.
- 2-4 years in lifecycle and CRM marketing.
Nice to have
- Outbound or enrichment tooling - Clay, Apollo or similar.
- Email deliverability - sender reputation, authentication, inbox placement.
- Superset, Trino or similar big data tooling.
- B2B SaaS, adtech, or e-commerce and DTC background.
- AppLovin provides a competitive total compensation package with a pay for performance rewards approach.
- Method of Application: Apply online
- Application Window: The application window is expected to close within 30 days of the posting date.
- All questions or concerns about this posting should be directed to peopleops@applovin.com.
Skills
- About AppLovin
- The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.
Compensation
- $153,000 - $200,000 USD
- $130,050 - $170,000 USD
- 10 paid holidays per year
Benefits
- Unlimited Discretionary Time Off
Company info
- About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers.
Equal opportunity
- equal opportunity employer that is committed to inclusion and diversity.
- If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com
This listing is sourced directly from AppLovin's careers page and normalized into a canonical job model.