Rbc
Senior Manager, Marketing Technology and Integrations
MISSISSAUGA, Ontario, Canada · Senior · Full-time
Sponsorship not specifiedDetected 5 days ago
JavaScriptPythonExpressSQLSnowflakeAWSData EngineeringData ScienceStakeholder ManagementSalesforceCollaborationProblem SolvingCritical ThinkingMentoring
About the role
- Job Description What is the opportunity?
- Serve as primary point of contact and subject matter expert for customer segmentation and CDP technology across multiple business units.
- Must-have: 5+ years of progressive experience in marketing technology, customer data platforms, analytics or related field.
Responsibilities
- This role partners closely with business, product, technology and marketing teams to establish scalable data foundations and enable data driven customer touchpoints.
- The successful candidate will oversee implementation of proper customer data platform and develop data, rules, and integration strategies.
- Partner with architecture teams to plan and build CDP data integrations for ingestion and actions.
- Lead technical requirements gathering, architecture reviews, and solution design for new marketing technology initiatives.
- Collaborate with data engineering, architecture, and data science teams to enable seamless use of data in reporting, analytics and customer touch points.
- Support creation of digital visitor stitching and online-to-offline customer identification strategies.
- Design visitor segmentation strategies to support business requirements.
- Drive the development of personalization and audience activation capabilities across websites, digital channels, and marketing platforms.
- Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
- RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Requirements
- 5+ years of progressive experience in marketing technology, customer data platforms, analytics or related field.
- Proven experience leading enterprise implementations of CDP platforms and marketing data integrations.
- Ability to balance strategic thinking with hands-on execution.
- Experience working across multiple business units and influencing senior stakeholders.
- Deep knowledge of customer data platforms, analytics platforms, data, data integration, and customer experience optimization.
- Familiarity with BI and reporting platforms.
Nice to have
- Bachelor's degree in computer science, Mathematics, Engineering or related discipline.
- Experience of cloud-based data environments including Snowflake, AWS, Google Cloud.
- Working knowledge of SQL, JavaScript, Python and web technologies highly What's in it for you?
- We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Exposure to cutting-edge AI tools and technologies that will shape the future of insurance operations.
- Strong hands-on experience with customer data tools such as Tealium CDP, Segment, Adobe Experience Platform or Salesforce Customer Data 360 preferred.
- Nice to have Bachelor's degree in computer science, Mathematics, Engineering or related discipline.
Compensation
- The expected pay range for this position is: $90,000.00 - $140,000.00 The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting.
- Pay ranges may differ based on location.
- If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed.
- RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.
- You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.
- Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper.
This listing is sourced directly from Rbc's careers page and normalized into a canonical job model.