WPP Media

WPP Media

Associate Manager, Activation

Toronto, Canada

Sponsorship not specified$45k-$95kDetected 5 days ago
SEMGoogle AdsLeadershipCommunicationCollaborationAdaptability

About the role

  • Associate Manager, Activation

Responsibilities

  • Campaign Activation: Lead the setup, execution, and day-to-day management of programmatic & digital campaigns (i.e. Newsletter & podcasts), primarily focusing on Google Ads and DV360.
  • Media Support: Oversee media buys with a heavy emphasis on YouTube activation, while collaborating with various external vendors.
  • Cross-Functional Collaboration: Partner with planning and account teams to support multiple lines of business across the Google portfolio.
  • Performance Analysis: Monitor, analyze, and optimize campaigns to ensure key performance indicators (KPIs) and client objectives are met, demonstrating a strong analytical mindset.
  • Management of digital publishers: Serve as a point of contact for key external partners while actively managing day-to-day relationships, coordinate reporting and proactively resolve campaign execution issues to ensure successful delivery.
  • Data Integrity: Maintain an exceptional level of attention to detail to ensure accurate tracking, budget pacing, and flawless execution.
  • Adaptability: The ability to easily pivot and support different campaign types and brands as client needs shift.
  • Communication Skills: Strong verbal and written communication skills to effectively collaborate with internal teams and vendor partners.
  • WPP is the trusted growth partner for the world's leading brands.
  • With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

Nice to have

  • Strong working familiarity with Google Ads and DV360 is highly preferred.
  • Experience or understanding of Paid Social is a plus.
  • Platform Expertise: Strong working familiarity with Google Ads and DV360 is highly preferred.

Skills

  • Certifications: Certifications in Google Ads, DV360, or other major programmatic platforms are a strong bonus.
  • Life at WPP Media and

Compensation

  • The base salary for this position at the time of this posting may range between the values at the bottom of this posting.

Benefits

  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
  • WPP Media and Benefits:
  • Certifications in Google Ads, DV360, or other major programmatic platforms are a strong bonus.

Company info

  • What We're Looking For
  • In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
  • At WPP Media, we believe in the power of our culture and our people.
  • Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.
  • We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Equal opportunity

  • equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
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This listing is sourced directly from WPP Media's careers page and normalized into a canonical job model.