EDB
Senior Demand Generation Lead, Digital Campaigns
Remote - United States · Senior
Sponsorship not specifiedDetected 12 days ago
PostgreSQLCloud PlatformsAgentic AIProject ManagementSEOSEMGoogle AdsHubSpotSalesforceMarketoLeadershipCommunication
About the role
- We're looking for a forward-thinking marketer who is energized by agentic AI - someone excited to bring AI-enabled tools and autonomous agents into everyday demand gen operations to innovate, streamline execution, and unlock new levels of pipeline efficiency.
- As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices.
Responsibilities
- Pilot and scale AI agents for lead curation, scoring, and enrichment - improving speed-to-lead and lead quality without added headcount.
- Partner with marketing, sales and product leaders to evaluate and integrate emerging AI marketing technologies - content generation, predictive analytics, intent data, and personalization engines - into the demand gen tech stack.
- Design and execute integrated, multi-channel demand generation campaigns that connect paid, owned, and earned touchpoints into cohesive buyer journeys - from awareness to conversion, increasingly leveraging AI-enabled tools to personalize content and messaging at scale.
- Support cross-functional campaign planning across Product Marketing, Sales, SDR, and Revenue Operations to align messaging, targeting, and pipeline goals for strategic growth initiatives.
- Build campaigns with a strong inbound lens: develop and optimize programs (SEO-aligned content, gated assets, webinars, nurture) that attract and convert net-new prospects and grow inbound lead volume.
- Drive promotion of EDB assets (eBooks, webinars, demos, case studies, whitepapers) across SEM and Display, paid and owned channels, optimizing placement and messaging to maximize engagement and conversion.
- Own the performance of the specific campaigns and channels you oversee - setting goals, monitoring results, and proactively optimizing to hit targets.
- Oversee list segmentation, lead import processes, nurture workflows, and campaign follow-up in partnership with marketing operations and SDR teams, increasingly supported by AI-enabled automation and agents.
- Establish and enforce lead quality standards for campaigns you manage; proactively identify and close gaps in funnel conversion.
- Align closely with sales development to support smooth MQL handoffs, agreed SLAs, and visibility into campaign performance.
Requirements
- 5-7+ years of experience in B2B demand generation or integrated campaign marketing, with a demonstrated track record of owning programs from strategy through execution.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and make optimization decisions with confidence.
- A forward-thinking, innovation-minded approach to marketing - genuine curiosity about AI-enabled tools and agentic workflows, and a track record of finding ways to work smarter and streamline operations.
- Hands-on experience with Marketo (or equivalent platforms such as HubSpot or Pardot) and Salesforce CRM.
- Experience in the enterprise software, data, or cloud infrastructure space.
- Familiarity with ABM and personalization strategies and tools.
- Experience managing agency or vendor relationships for paid media or content syndication programs.
- Hands-on experience with AI-enabled marketing tools (e.g., AI content generation, predictive lead scoring, marketing automation agents) or strong enthusiasm to learn and adopt them quickly.
- Familiarity with agentic AI platforms and basic prompt engineering as applied to marketing use cases.
- Required
- BA/BS in Marketing, Communications, Business, or a related field.
- Proven expertise in integrated campaign design - the ability to connect paid, owned, and earned channels into cohesive, full-funnel programs.
- Experience driving inbound lead growth through content-led programs, SEO-aligned campaigns, gated assets, webinars, and nurture strategies.
- Shared accountability mindset: comfortable contributing to team-level MQL and pipeline goals while owning performance for your specific campaigns and channels.
- Excellent project management skills
- ability to manage multiple campaigns and priorities in a fast-paced environment.
- Outstanding written and verbal communication skills, with the ability to clearly present performance insights and campaign plans to cross-functional partners.
- Highly collaborative, proactive, and self-directed with strong cross-functional influence.
- Preferred
Company info
- We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB's enterprise growth motion.
This listing is sourced directly from EDB's careers page and normalized into a canonical job model.