Risepoint
Director, Content Strategy & Thought Leadership
US - Remote · Director
Sponsorship not specifiedDetected 30 days ago
SEOContent MarketingContent CalendarsLogisticsLeadershipCommunicationWriting
About the role
- The Impact You Will Make Risepoint is seeking a Director, Content Strategy & Thought Leadership to advance our brand and reputation.
Responsibilities
- Develop and execute an integrated content strategy across digital, social, experiential, and print to produce brand-aligned content that increases awareness, affinity, and association with our brand pillars through a thought leadership lens.
- Design an omnichannel content calendar to bring the content strategy to life while also maximizing the value of reports, events, and other key activities, collaborating with Internal and External Communications.
- Inform and implement SEO, AEO, and other digital reputation strategies via PESO.
- Lead executive thought leadership planning and execution for the CEO and other key C-suite leaders through ghostwriting, editorial planning, and ongoing audience development.
- Identify and prioritize conferences, industry events, awards, and forums where Risepoint and its leaders can build meaningful visibility and credibility.
- Collaborate with Public Affairs and our PR agency to shape and support executive public appearances, including podcast features, media interviews, byline opportunities, and speaking engagements.
- Executive thought leadership efforts increase audience engagement, strengthen brand affinity, and create meaningful opportunities for visibility across digital, social, media, and industry channels.
- Successful execution of integrated campaigns, events, and content programs that support key business priorities and strengthen Risepoint's market presence.
- Demonstrated ability to build and execute full brand campaigns from concept to completion, with a working understanding of how AEO and SEO inform content strategy.
- Experience developing social media channel strategies (LinkedIn and YouTube experience especially valued) that support integrated campaigns.
Requirements
- We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service.
- 10+ years of experience in thought leadership, content strategy, marketing, or a closely related field - ideally with exposure to more than one of these disciplines.
- Exceptional writing skills - you can capture each leader's unique voice and the brand's voice, leveraging each as appropriate.
Benefits
- Risepoint is consistently recognized as a credible voice in higher education and workforce innovation through thoughtful, high-quality content, executive visibility, and integrated brand campaigns.
- Familiarity with the conference and podcast landscape in education, technology, or a similarly ideas-driven industry.
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