PubMatic
Associate Director, Product Marketing (Verticals)
New York, US · Director
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About the role
- We're hiring Associate Director of Product Marketing - Verticals to join our growing marketing team.
- You'll balance inbound work (bringing customer, market, and competitive intelligence back to product and commercial) with outbound execution (positioning, launch, enablement, and content) to ensure PubMatic's vertical story lands with relevance and impact.
- Define the narrative, the proof points, and the path to revenue.
Responsibilities
- Vertical GTM Strategy: Own the go-to-market strategy for PubMatic's priority verticals, including Political, Pharma and Gambling, and lead the identification and activation of high-potential expansion verticals (Auto, Travel, and others).
- Launch Excellence: Build and execute repeatable launch processes for vertical-specific capabilities, packaging updates, and segment-driven initiatives, ensuring every launch is positioned to win.
- Market Expansion: Partner with sales teams to create vertical-specific programs that grow share of wallet in existing accounts and break into new client segments within each category.
- Product + Market Fit: Partner closely with Product to synthesize customer, market, and competitive insights into business cases and strategic recommendations that shape the roadmap and ensure our capabilities evolve to meet the needs of priority verticals.
- Demand Acceleration: Work with marketing to develop content strategies, thought leadership, case studies, category reports, that build PubMatic's credibility and fuel adoption within key verticals.
- Scrappy Execution: Proven ability to move quickly, test and learn, and deliver results in environments with high expectations and finite resources.
Requirements
- Sales-Led GTM Expertise: Familiarity with sales-driven motions and how to enable cross-sell and upsell within complex, high-compliance accounts.
- Market Intelligence: Ability to synthesize competitive dynamics, buyer trends, and regulatory shifts into actionable insights for product and commercial teams.
- Communication Skills: Ability to distill complex category dynamics into clear, compelling narratives, in writing, in presentations, and in front of clients and prospects.
Skills
- Establish a repeatable, high-quality vertical GTM playbook that can scale across new categories.
- Serve as PubMatic's internal expert and external voice on vertical market dynamics, feeding intelligence back to product and commercial.
- Outcomes That Define Success:
- You'll be measured by your ability to:
This listing is sourced directly from PubMatic's careers page and normalized into a canonical job model.