Observe.AI

Sr. Manager, Integrated Campaigns and ABX

Remote-US · Senior · Full-time

Sponsorship not specified$140k-$165kDetected 34 days ago

Growth MarketingOutbound SalesCustomer SuccessLeadershipMentoring

About the role

Each AI agent is purpose-built for a specific role, equipped to understand context, make decisions, take action, and continuously improve outcomes.
This allows organizations to increase resolution speed, elevate service quality, and reduce operational costs while empowering frontline teams to focus on higher-value work.
The ideal candidate combines strong campaign strategy, exceptional cross-functional leadership, and a data-driven mindset with hands-on execution expertise.

Responsibilities

Develop and execute integrated, multi-channel marketing campaigns that drive awareness, engagement, pipeline creation, and revenue.
Build campaign plans spanning digital, content, webinars, events, email, social, partner, and outbound channels.
Partner with Product Marketing to translate messaging, launches, industry priorities, and thought leadership into high-impact campaigns.
Own campaign calendars, timelines, execution plans, and performance measurement across the organization.
Continuously optimize campaigns based on performance insights, market trends, and business priorities.
Lead the development and execution of ABX programs focused on strategic target accounts and buying groups.
Partner closely with Sales leadership and SDR teams to identify target account segments, engagement strategies, and campaign priorities.
Create personalized account journeys leveraging digital channels, content, events, executive engagement, and sales plays.
Drive alignment between marketing and sales around account engagement, pipeline progression, and revenue outcomes.
Collaborate with Product Marketing, Content, Revenue Operations, Sales, SDRs, and Customer Success to develop coordinated campaign strategies.

Requirements

8+ years of experience in B2B demand generation, integrated campaign management, growth marketing, or account-based marketing, preferably within SaaS or technology organizations.

Nice to have

Experience leading ABX initiatives in enterprise SaaS environments.
Familiarity with account-based marketing technologies such as 6sense, Demandbase, or Terminus.
Experience with multi-touch attribution and pipeline measurement frameworks.
Background supporting global or regional integrated marketing programs.
Experience mentoring campaign marketers or managing external agencies and contractors.
Why You'll Love It Here
Autonomy and Agency: Play a meaningful role in scaling a category-defining AI platform transforming the future of customer experience.

Compensation

The base salary compensation range targeted for this full-time position is $140,000 - $165,000 per annum.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and equity (in the form of options).
This salary range is an estimate, and the actual salary may vary based on the Company's compensation practices.
Our Commitment to Inclusion and Belonging
Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

Benefits

Comprehensive medical, dental, and vision benefits for employees and eligible dependents.
Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best.
401(k) plan: Long-term financial planning support with tax-advantaged retirement savings.
Flexible quarterly stipend to support wellness, learning and professional development, and personal growth.

Company info

Observe.AI is the AI Agents platform for customer experience, designed to help organizations deliver faster, smarter, and more efficient customer service at scale. The platform enables businesses to deploy specialized AI agents that autonomously execute work across the full CX lifecycle-from handling customer conversations to supporting frontline teams and optimizing operations.
Each AI agent is purpose-built for a specific role, equipped to understand context, make decisions, take action, and continuously improve outcomes. This allows organizations to increase resolution speed, elevate service quality, and reduce operational costs while empowering frontline teams to focus on higher-value work.
Built on a CX-native foundation, Observe.AI helps leading brands like DoorDash, Affordable Care, Signify Health, and Verida improve customer satisfaction, boost agent productivity, and deliver consistent, scalable performance across every customer interaction.
Why Join Us
Measure account-level engagement, buying group penetration, pipeline influence, and account progression through the funnel.
Observe.AI is the AI Agents platform for customer experience, designed to help organizations deliver faster, smarter, and more efficient customer service at scale.
The platform enables businesses to deploy specialized AI agents that autonomously execute work across the full CX lifecycle-from handling customer conversations to supporting frontline teams and optimizing operations.
Ensure campaign messaging, targeting, and execution are aligned across all customer-facing teams.
Work with Marketing Operations to establish campaign infrastructure, reporting frameworks, and attribution models.
Define campaign KPIs and success metrics tied to pipeline generation, account engagement, opportunity creation, and revenue impact.
Analyze campaign performance and buyer engagement trends to identify optimization opportunities.
Monitor funnel conversion, campaign influence, and account progression metrics to improve effectiveness.
Provide clear reporting and insights to stakeholders, highlighting business impact and recommendations for future investment.
Establish scalable campaign planning and execution processes.
Identify opportunities to improve campaign efficiency, audience targeting, personalization, and performance.
Drive operational excellence across campaign management, execution, and measurement.

Equal opportunity

Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce.

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