Consumer Reports

Consumer Reports

Sr. Marketing Associate, Membership

Yonkers, NY · Senior

No sponsorship$92k-$103kDetected 1 day ago
A/B TestingProject ManagementSEOPerformance MarketingResearchPublic Speaking

About the role

  • Consumer Reports is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace.
  • As Senior Marketing Associate,Membership Marketing, you will play a key role in helping to grow CR's digital membership.
  • Reporting to the Director, Digital Acquisition, you will be responsible for website and performance marketing, creative trafficking, landing page optimizations, and experimentation roadmaps.

Responsibilities

  • In this position, you will manage and optimize the digital efforts to grow and support membership so we can continue this important work.
  • Collaborate with internal stakeholders to define the conversion rate optimization strategy and develop testing roadmaps focused on hitting or surpassing membership and volume objectives.
  • Coordinate with the Personalization Lead to assess creative performance, build reporting dashboards, and share actionable insights across the organization.
  • Collaborate with creative agencies, internal teams, and partner networks to distribute creative assets and generate insightful, actionable reporting.
  • Investigate and implement creative strategies on emerging digital platforms to bolster brand recognition and encourage target audiences to join as members.
  • Maintain a deep understanding of the digital environment, tracking competitor activities and emerging trends to refine ongoing strategies.

Requirements

  • You have the experience.
  • Minimum 5+ years of digital marketing experience, with at least 3 years of experience in digital campaign development, content management and multivariate testing.
  • You have an audience-first mindset with a commitment to maintaining and improving membership experience.
  • You bring expertise in A/B testing with a proven track record of implementing learnings in real time for campaign success.
  • You are an analytical thinker and can leverage data to inform and influence decision-making.
  • You are comfortable presenting findings.
  • Experience presenting results, reports, and recommendations to senior leadership.
  • You have knowledge of and interest in social media channels and understanding of the interplay between audience, creative and engagement
  • You have membership or subscription marketing experience.
  • You have publisher paywall experience.

Compensation

  • $91,621.97-$103K annually
  • $87,040.87 - $90,281.18 annually

Benefits

  • We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match.

Company info

  • Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services. We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices.
  • Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. Learn more about how CR advocates on behalf of our employees.
  • Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all.
  • CR is known for our rigorous testing and trusted ratings on thousands of products and services.
  • We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year.
  • We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices.
  • Our mission starts with you.
  • Learn more about how CR advocates on behalf of our employees.
  • Yonkers, NY, Washington, DC and Colchester, CT.
  • We are registered to do business in and can only hire from the following states and federal district: Arizona, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Texas, Vermont, Virginia and Washington, DC.
  • Salary ranges

Equal opportunity

  • Consumer Reports is an equal opportunity employer and does not discriminate in employment on the basis of actual or perceived race, color, creed, religion, age, national origin, ancestry, citizenship

Visa & Work Authorization

  • The position is not eligible for sponsorship or relocation assistance.
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This listing is sourced directly from Consumer Reports's careers page and normalized into a canonical job model.