Cognite - AI for Industry
Vertical Marketing Manager
USA (Houston); USA (Phoenix)
Sponsorship not specifiedDetected 13 days ago
Agentic AIContent MarketingSalesCommunication
About the role
- If you view obstacles as signals to step forward - not backwards - you'll feel right at home here.
- Join us in this venture where AI and data meet ingenuity, and together, we will forge the path to a smarter, more connected industrial future.
- Cognite is seeking a strategic, experienced Vertical Marketing Manager to define our voice across the world's most critical asset-intensive industries, including energy, manufacturing, and life sciences.
Responsibilities
- Vertical Storytelling and Content Development: Develop and govern a comprehensive library of vertical-specific content, including white papers, case studies, executive briefs, and blog posts that resonate with industry decision-makers.
- Support key industry events: Help drive and deliver the booth narrative and content to maximize our presence at events. Attend in-person demos and support lead-generation activities.
- Help Develop and Champion Marketing Campaigns: Partner closely with the Campaign Team to integrate vertical messaging into global demand generation programs, ensuring all assets drive high-quality leads and pipeline growth.
- Sales Enablement: Create "battle cards," pitch decks, and industry playbooks that empower our sales teams to speak the language of verticals such as Energy, Manufacturing, and Life Sciences leaders.
- Growth-Minded: You understand the marketing funnel and know how to use content to move a prospect from "curious" to "qualified lead."
- Cognite operates at the forefront of industrial digitalization, building AI, and data solutions that solve the world's hardest, highest-impact problems.
- With unmatched industrial heritage and a comprehensive suite of AI capabilities, including low-code AI agents, Cognite accelerates the digital transformation to drive operational improvements.
- Develop and govern a comprehensive library of vertical-specific content, including white papers, case studies, executive briefs, and blog posts that resonate with industry decision-makers.
- Help drive and deliver the booth narrative and content to maximize our presence at events.
- Attend in-person demos and support lead-generation activities.
Requirements
- Storyteller: You have a gift for turning market pain points into visionary narratives that address "C-suite" challenges.
Nice to have
- Proven experience marketing to at least one of our core verticals (Energy, Chemicals, or Life Sciences) is highly preferred.
- Vertical Knowledge: Proven experience marketing to at least one of our core verticals (Energy, Chemicals, or Life Sciences) is highly preferred.
Compensation
- Competitive compensation
Benefits
- Competitive health, dental, vision & disability coverages for employees and all dependents
- Paid Parental Leave Program
Company info
- We challenge assumptions.
Equal opportunity
- Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer.
- All qualified applicants will receive the same level of consideration for employment.
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