Cresta
Events and Field Marketing Manager - East
United States (Remote)
Sponsorship not specified$110k-$150kDetected 1 day ago
Agentic AIProject ManagementRoadmappingHubSpotSalesforceSalesLeadershipCommunication
About the role
- We're seeking an Events and Field Marketing Manager - East to join our high-impact team.
- Field Marketing Manager, this role is highly visible, strategic, and execution-heavy.
Responsibilities
- Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities
- refine the field marketing playbook to drive consistency, scalability, and repeatable success.
- Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
- Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
- Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
- Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
- Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
- Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
- Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
- Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
Requirements
- Bachelor's degree or equivalent practical experience
- 3-5 years of experience in B2B field/event marketing or integrated campaign roles
- Analytical mindset with experience in reporting on event performance and ROI
- Strong project management capabilities-able to juggle multiple programs at once
- Excellent communicator who can influence up, down, and across functions
Nice to have
- Experience with AI, Contact Center, or Customer Experience solutions
- Experience supporting account-based field strategies
- Previous sales/SDR experience or strong familiarity with sales processes
- Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly
Compensation
- $110,000 - 150,000 + Equity
- Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people.
- We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
- The posted base salary range represents what we expect to pay for this role in a given location.
- In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Benefits
- Medical, dental, and vision plans that are designed to fit you and your family's needs.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Monthly Gym & Phone allowance
- Final offers are shaped by factors like experience, skills, education, and geography.
- In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
- Work from home office stipend to help you succeed in a remote environment.
Company info
- We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
This listing is sourced directly from Cresta's careers page and normalized into a canonical job model.