Poshmark
Sr. Manager, Product Marketing (Posh Live)
US California (Redwood City) - Office · Senior
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About the role
- Manager, Product Marketing (Posh Live) sits at the intersection of Product, Growth, Community, and Content, working closely with the Director of Product Marketing and the GM of Posh Live.
- Critically, this role starts from the buyer.
- Seller-facing value propositions, enablement content, and playbooks should all be grounded in real buyer behavior and demand - not written from the seller side in.
Responsibilities
- Build a deep, data-informed understanding of buyer behavior on Show: discovery and viewing patterns, what drives watch time and purchase, category and price sensitivity, and trust/loyalty drivers.
- Build and maintain playbooks that help brand and enterprise hosts plan, run, and optimize shows - grounded in what actually drives buyer engagement and conversion.
- Partner with Supply/Partnerships and Merchandising to ensure onboarding, enablement, and success materials for brand/enterprise sellers reflect current buyer insight.
Requirements
- 5-8 years of experience in product marketing, growth marketing, or lifecycle marketing, ideally at a marketplace, social commerce, or live/video commerce company.
- Track record of driving adoption and engagement for a product in an early or scaling phase.
- Strong ability to translate complex product mechanics into clear, user-centric value propositions.
- Comfort working with data and analytics to define success, measure impact, and inform decisions.
- comfort operating in ambiguity.
Nice to have
- Genuine interest in resale, social commerce, and/or live shopping formats is a strong plus.
Benefits
- Establish comprehensive seller educational programs and trust guidelines that teach enterprise brands how to maintain compliance, protect their reputation, and build long-term buyer loyalty during live broadcasts.
- Develop clear, compelling narratives that translate the mechanics of live shopping into simple, user-centric benefits for both sides of the marketplace.
This listing is sourced directly from Poshmark's careers page and normalized into a canonical job model.