M Booth

Director, Digital - Consumer Lifestyle

New York, NY · Director

Sponsorship not specified$106k-$135kDetected 43 days ago

Project ManagementEmail MarketingContent MarketingCRMInfluencer MarketingLeadershipCommunicationCollaborationPublic Speaking

About the role

And we have a bold belief that our work can and should contribute to an equitable world.
As we look to the future we believe Only the Bold will make a lasting impact and change.

Responsibilities

As Director, Digital you will support its rapidly growing Lifestyle practice working on a range of consumer brands ranging within the food/beverage, home, travel, and wine/spirits sectors.
Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.
Build tailored digital and social playbooks that combine paid, earned, and organic strategies, ensuring brands show up authentically.
Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
Inform influencer marketing efforts, partnering with our influencer team and working with creators who align with the brand and building authentic partnerships.
Serve as day-to-day client lead on all things social, not only answering incoming communications but anticipating needs
Partner with third-party vendors to ensure seamless execution of campaigns.
Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.
Lead real-time reporting during campaigns, providing actionable insights to optimize performance mid-flight.

Requirements

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation.

Nice to have

6+ years of experience working in digital and social media, in an agency setting or in-house
Experience with driving a brand's social media and content strategy, developing social media strategies and playbooks
Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots
Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results
Has experience overseeing influencer marketing programs/campaigns
Has experience overseeing paid social programs
Experience managing digital initiatives preferred.
Examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing

Compensation

$106,000 - $135,000/year
(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
Salary: $106,000 - $135,000/year

Benefits

Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Family Leave, Well-Being Programs, & Commuter Benefits
(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
Our Flexible Work Policy:

Company info

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.
We have an immediate opening for a Digital Director to join our Consumer Lifestyle Team. We believe in creativity and thoughtful strategy with the ability to be both nimble and intentional to deliver exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle and CPG space, supporting breakthrough marketing efforts on a team that blends PR, influencer and digital work.
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace.
From culture to creative, in today's world BOLD moves everything we do.
We have an immediate opening for a Digital Director to join our Consumer Lifestyle Team.
We believe in creativity and thoughtful strategy with the ability to be both nimble and intentional to deliver exceptional work to our clients.
A successful candidate will be hungry to learn and grow in the lifestyle and CPG space, supporting breakthrough marketing efforts on a team that blends PR, influencer and digital work.
We are a work-hard play-hard team from a variety of professional backgrounds.

Equal opportunity

We believe that our best work happens in a hybrid working environment.
If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week.
That could mean in our office, in our client's office, on the road with them or attending an industry event.
M Booth & Associates is an equal opportunity employer.

Apply directly at M Booth →Create a free account for alerts like this View M Booth immigration profile

This listing is sourced directly from M Booth's careers page and normalized into a canonical job model.