konradgroup
Marketing Operations Manager
Toronto
Sponsorship not specified$95k-$125kDetected 2 days ago
Data StructuresSQLData VisualizationComplianceAccessibilityHubSpotSalesforceMarketoGoogle AnalyticsCRMLeadershipCommunicationPublic Speaking
About the role
- This is a senior individual contributor role ideal for a systems thinker who excels at solving complex business problems through technology, data strategy, and modern marketing operations.
- You will champion the bridge between high-level business strategy and technical execution, taking ownership of end-to-end MarTech solutions and guiding clients through complex platform choices.
- To succeed, you'll bring a deep understanding of enterprise data structures, multi-platform integrations, and digital marketing ecosystems, along with a passion for advisory and problem-solving.
Responsibilities
- Solutions Architecture: Lead platform evaluations, map cross-platform solution architecture, and deliver strategic technology recommendations tailored to client business needs.
- Ecosystem Governance: Define and oversee data mapping, schema design, and synchronization strategies between core enterprise systems (e.g., CRM, CDP, and marketing automation tools) to ensure a robust source of truth.
- Journey & Lifecycle Design: Architect advanced campaign workflows, automated lead lifecycle processes, multi-touch customer journeys, and complex audience segmentation strategies.
- Performance Optimization: Design advanced marketing attribution models, analyze ecosystem performance data, and recommend clear opportunities for ongoing structural or campaign optimization.
- Process Documentation: Author and maintain comprehensive architectural diagrams, operational runbooks, and technical training frameworks for enterprise-level end-users.
- Lead platform evaluations, map cross-platform solution architecture, and deliver strategic technology recommendations tailored to client business needs.
- Architect advanced campaign workflows, automated lead lifecycle processes, multi-touch customer journeys, and complex audience segmentation strategies.
- Design advanced marketing attribution models, analyze ecosystem performance data, and recommend clear opportunities for ongoing structural or campaign optimization.
- As a Marketing Operations Manager, you'll take a leadership role in architecting, integrating, and optimizing the marketing technology ecosystems that drive digital transformation for our global clients.
Requirements
- 5+ years working in Marketing Operations, Marketing Technology, CRM Consulting, Digital Analytics, or Solutions Architecture.
- hands-on experience with SQL or data transformation tools is a significant asset.
- If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.
- Strong familiarity with relational databases, data schemas, webhooks, and APIs; hands-on experience with SQL or data transformation tools is a significant asset.
- Proven track record of designing and deploying solutions across one or more enterprise marketing suites, with deep familiarity across platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Iterable, Bloomreach, or Segment.
- Extensive experience working directly with enterprise clients, managing business stakeholders, and presenting technical recommendations to leadership teams.
- Deep understanding of digital marketing strategy, lifecycle automation, data models, customer journey mapping, and advanced multi-touch attribution.
- Strong familiarity with relational databases, data schemas, webhooks, and APIs
- Experience leveraging advanced analytics and BI tools (such as GA4, Adobe Analytics, Looker Studio, Tableau, or Power BI) to drive operational insights.
- Excellent organizational and strategic communication skills, with a proven ability to independently manage the technical delivery of multiple complex projects concurrently.
- Perks and Benefits
- Comprehensive Health & Wellness Benefits Package
- Socials, Outings & Retreats
- Retirement Planning
Compensation
- Annual tech & travel allowance
Benefits
- Culture of Learning & Development
- Flexible Working Hours
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