Hive Health

VP, Engagement Strategy

Remote (US) · Vp

Sponsorship not specified$170k-$205kDetected 49 days ago

Brand StrategyCollaboration

About the role

We are seeking a VP, Engagement Strategy to shape how brands show up in the real world across the channels, touchpoints, behaviors, and moments that influence patient action.
This role translates brand strategy into connected omnichannel experiences, ensuring content and messaging are not only strategically sound, but delivered in the right place, at the right time, in the right way.
Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance.

Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact.
Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways.
Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey.
Apply platform, channel, and performance insights to optimize activations against defined success metrics.
Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback.
Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.
Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy.
Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes.

Experience applying audience and behavioral insights, including segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways.

About Avalere Health
At Avalere Health, we ensure every patient is identified, treated, supported, and cared for.
Our Advisory, Medical, and Marketing teams come together - powerfully and intentionally - to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need.
We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups - Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity.
These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity.
Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life.
8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives.
Our inclusive culture is at the heart of everything we do.

This listing is sourced directly from Hive Health's careers page and normalized into a canonical job model.