Virio

Founding Marketer

San Francisco · Full-time

Sponsorship not specified$150k-$250kDetected 125 days ago

ExpressSEOHubSpotCRMSalesOutbound SalesResearchCommunication

About the role

Define our voice, narrative, and category point of view, then express it consistently across our site, content, social, events, and sales materials.
WHAT MAKES YOU A GREAT FIT - Brand builder.
You've shaped a company's voice and narrative from early stage and can point to a brand the market recognizes because of your work. - Product marketing depth.

Own the Virio brand. Define our voice, narrative, and category point of view, then express it consistently across our site, content, social, events, and sales materials. We sell executive-led content, so our own brand is the proof.
Own product marketing. Develop positioning, messaging, and ICP definition for founders and GTM leaders. Build the story of why Virio wins, translate client outcomes into case studies and proof points, and arm Sales with the narratives that close.
Lead launches and category creation. Package new offerings, run go-to-market launches, and shape how the market thinks about AI-native GTM.
Build the growth engine on that foundation. Run demand gen, content distribution, paid, SEO, events, and partnerships, all fueled by sharp positioning and a brand people recognize.
Own the marketing and rev ops tech stack: tooling, attribution, and data infrastructure.
Storytelling meets systems. You move fluidly between writing a category narrative and building the attribution model that proves it works.
Own the Virio brand.
We sell executive-led content, so our own brand is the proof.
Multi-channel execution. Proven ability to run and optimize across paid, organic, content, outbound, and event channels simultaneously.
PM-adjacent product thinking. You think in experiments, roadmaps, and iteration loops, building growth like a product.

Align closely with Sales Development and AEs to connect inbound and outbound into one cohesive motion built on unified messaging.
B2B SaaS buyer expertise. Deep understanding of founders and GTM leaders as core buying personas.
High agency & execution bias
Takes action immediately without waiting for direction or perfect information
Revenue obsession
Focused on pipeline quality, velocity, and downstream revenue impact - not impressions or clicks
Comfort with ambiguity
Direct, accountable communication
Values clarity, speed, and full ownership in every interaction
Low ego & relentless follow-through
Takes complete responsibility and executes without excuses

Virio is building the next-generation B2B GTM stack.
Backed by investors and operators from LinkedIn, YouTube, HubSpot, Rippling, and Google, we help the fastest-growing B2B companies go to market through executive-led content that drives revenue.
We are now looking for a Founding Marketer to own and scale all revenue-driving growth initiatives across marketing, demand generation, and go-to-market systems.
Own the Virio brand. Define our voice, narrative, and category point of view, then express it consistently across our site, content, social, events, and sales materials. We sell executive-led content, so our own brand is the proof.
Own product marketing. Develop positioning, messaging, and ICP definition for founders and GTM leaders. Build the story of why Virio wins, translate client outcomes into case studies and proof points, and arm Sales with the narratives that close.
Lead launches and category creation. Package new offerings, run go-to-market launches, and shape how the market thinks about AI-native GTM.
Company-wide annual off-site

We are now looking for a Founding Marketer to own and scale all revenue-driving growth initiatives across marketing, demand generation, and go-to-market systems.

This listing is sourced directly from Virio's careers page and normalized into a canonical job model.