Profound
Demand Generation Lead
New York, New York
Sponsorship not specified$150k-$250kDetected 159 days ago
FigmaSEOSEMCRMGrowth MarketingValuationSignal ProcessingCommunicationPublic Speaking
About the role
- For this role, the expected base salary range is $150,000 to $250,000.
Responsibilities
- Plan, execute, and optimize full-funnel demand generation programs across paid media, ABM, email nurture, SEO and SEM, webinars, partner channels, and social
- Diagnose which two to three demand channels will drive efficient pipeline growth given our market position and go-to-market motion, build them from scratch, prove ROI, and scale
- Own and evolve the marketing technology stack including marketing automation, CRM, ABM platforms, analytics, and paid media tools
- Leverage AI-native platforms such as Clay, Qualified, and similar tools for lead enrichment, intent signal processing, content personalization, and campaign optimization
- Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
- Partner closely with Sales, RevOps, and Product Marketing to align on ICPs, lead scoring, SLAs, and pipeline handoff processes
- Document and scale repeatable playbooks across segments, geographies, and buyer personas
- Mentor and develop demand generation specialists and marketing operations professionals as the team grows
- Experienced building demand programs from scratch in high-velocity environments
Requirements
- 6 or more years of experience in B2B demand generation, growth marketing, or integrated campaign management, including at least 2 years leading a team
Nice to have
- Profound is the marketing platform for the AI era.
- As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it.
- Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel.
- This is not a pure campaign execution role.
- Experience marketing to enterprise buyers or marketing personas is a plus
Compensation
- For this role, the expected base salary range is $150,000 to $250,000.
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