Palette Media

Senior Director of Distribution

United States · Director

Sponsorship not specifiedDetected 116 days ago

Marketing AnalyticsPerformance MarketingBusiness DevelopmentNegotiationVendor ManagementLeadershipCommunicationCollaboration

About the role

This role sits at the center of creator marketing, content creation, and paid amplification-owning the strategy and execution behind how campaigns are distributed, scaled, and optimized for performance.
We're looking for a strategic operator and team leader who thrives in fast-moving environments, can translate client goals into high-performing campaigns, and consistently pushes the boundaries of how creator content is activated and amplified.

Responsibilities

Develop Distribution Strategies: Craft social media amplification strategies on behalf of our clients that meet their audience and performance goals and maximize their budget across channels, optimizing for cost-efficiency, performance, and measurable outcomes.
Vendor Management: Lead vendor and partner negotiations across creators, platforms, and paid media channels-driving favorable economics, scalable pricing structures, and long-term partnerships
Creator Marketing Activations: Own end-to-end development, execution, and optimization of creator-driven campaigns-proactively driving timelines, identifying next steps, and ensuring campaigns deliver against performance goals without requiring direction.
Own and optimize campaign performance from a distribution perspective across all channels and tactics.
Team Leadership: Lead and mentor a high-performing team responsible for sourcing creators, managing activations, and sustaining industry relationships.
Set the pace, drive accountability, and proactively remove blockers-modeling ownership and follow-through in all workstreams.
Develop and refine new processes as needed.
Industry Relationships: Build and maintain strong partnerships with creators, independent talent, management companies, agencies, and other partners to stay at the forefront of creator culture.
New Business Development: In partnership with senior leadership, proactively identify and shape new service offerings and GTM strategies. Support sales and business development cycles by participating in RFP responses and pitches.
Own end-to-end development, execution, and optimization of creator-driven campaigns-proactively driving timelines, identifying next steps, and ensuring campaigns deliver against performance goals without requiring direction.

Requirements

10+ years of experience in performance marketing, media buying, growth, or distribution strategy
Bachelor's Degree in Business Administration, Integrated Marketing Communications, Marketing Analytics/Business Analytics, or closely related field
Strong track record of owning projects end-to-end, including proactively defining next steps, managing stakeholders, and consistently closing the loop on deliverables.
Ability to balance strategic thinking with hands-on execution.
Strong leadership experience, with success managing and growing cross-functional teams.
Highly analytical, with experience using data to evaluate performance, allocate budget, and inform rapid optimization decisions.
Demonstrated experience managing large-scale budgets with a focus on efficiency and performance optimization.
Known for proactive communication and follow-through, with a habit of anticipating needs, flagging risks early, and ensuring nothing falls through the cracks.
Excellent communication, negotiation, and relationship management skills.
Innovative thinker and visionary at the forefront of the industry.
Thrives in a fast-paced, constantly evolving environment, with a proactive, test-and-learn mindset.
Proven track record of building and scaling social media and creator/influencer programs across multiple social platforms.

Nice to have

Established relationships within the creator economy (individual creators, management agencies).
Deep understanding of UGC, paid media, short-form content, meme pages, and social distribution best practices.
Experience in creator marketing is a plus, not required:

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This listing is sourced directly from Palette Media's careers page and normalized into a canonical job model.