ServiceTrade

Senior Director, Product Marketing

Remote, USA · Director

Sponsorship not specifiedDetected 6 days ago

RESTA/B TestingSalesCustomer SuccessAR/VRLeadershipCommunicationPublic Speaking

About the role

This role carries particular responsibility for how we launch new products, especially AI-powered capabilities.
Why ServiceTrade: You'll belong here from the start.
We bring together kind, curious people with diverse perspectives and trust them with meaningful work.

Define and own ServiceTrade's product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
Champion the use of AI to improve product marketing's own workflows, content creation, and go-to-market processes.
At ServiceTrade, you'll build technology that matters - for your career, your team, and the thousands of commercial contractors who rely on our platform every day.
In this role, you will lead the next phase of go-to-market growth across our fire protection and mechanical (MEP) product lines.
You will own how our products are positioned, brought to market, adopted, and expanded across thousands of technicians, service managers, and business leaders who run their operations on ServiceTrade.

You are a highly intelligent, strategic product marketing leader with a gift for turning complex technology into clear, compelling narrative.
You are, above all, an exceptional writer - someone whose messaging, launch narratives, and content set the bar for the rest of the organization, not just someone who reviews others' work.
You've built and led product marketing teams, and you know how to turn a talented group of marketers into a function that Sales, Product, and Customer Success actively seek out rather than route around.
You are comfortable operating at the executive level - presenting to the CEO, CPO, and board - while also being hands-on enough to sharpen a sentence, tighten a deck, or rewrite a launch brief yourself when it matters.

experience in field service, commercial contracting, or vertical SaaS serving industries with a technician or field workforce.
A few things you'll want to know:
What does ServiceTrade do?
Ok, so why should I care about that?
When you work at ServiceTrade, your impact extends beyond our walls, supporting communities and markets you might never have thought about - and making work that truly matters every day.
What kind of working environment do you have?
You'll have meaningful responsibility and the trust to do your best work from the start.
We encourage calculated risks and bold experimentation, while providing opportunities to learn, grow, and turn today's lessons into tomorrow's breakthroughs-all in service of big ambitions and real customer impact.

A demonstrated track record of leading successful new product launches, ideally including AI-powered products or capabilities.
Strong executive presence and communication skills, with experience presenting to senior leadership and/or a board.
Deep experience with competitive intelligence, market analysis, and cross-functional go-to-market execution.
Comfortable operating in a fast-moving, PE-backed, high-growth SaaS environment.
Comfortable navigating ambiguity while still driving toward decisions and results.
A collaborative leader who inspires followership across Product, Sales, Marketing, and Customer Success.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
Flexible Spending Account and Dependant Care Account
Company-paid Life insurance, STD and LTD
Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
401(k) with up to 3% employer match and NO vesting period
Flexible PTO policy
Parental Leave
Paid Time Off for Volunteering
Employee Reimbursement Program to use for well-being, technology and/or professional development

We're on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.
We're looking for a Senior Director, Product Marketing who's excited to make an impact.
This is a high-impact, highly visible leadership role on a team operating in a rapidly transforming industry - where technology, data, and AI are reshaping how essential service work gets done.
You'll set the standard for how ServiceTrade tells the story of what AI means for our customers - building trust, articulating tangible value, and driving adoption rather than skepticism.
You'll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Please Be Aware of Recruiting Scams
To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

This listing is sourced directly from ServiceTrade's careers page and normalized into a canonical job model.