Niantic
Manager I, Performance Marketing
CA - Canada · Senior
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About the role
- Scopely is looking for a Performance Marketing Manager I to join our User Acquisition team in Canada on a remote basis!
- The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels.
- The teams are based in Europe and the US.
Responsibilities
- Independently manage significant performance marketing budgets across multiple channels to maximize games' growth and profitability
- Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much more
- Locate, negotiate and develop creative and innovative solutions for acquisition
- Grow and manage marketing partnerships for UA efforts across the globe
- Design and execute A/B & multivariate testing and present results to related teams
- Be an expert in UA with key knowledge in order to lead a team
- Proactively source new partners to diversify portfolio
Requirements
- BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field
- 5-7 years of experience in media buying / user acquisition / performance marketing.
- Proven ability to effectively communicate with cross functional teams
- Ability to follow-up on tasks and action items with no or little oversight
- Strong proficiency with Excel required
Nice to have
- Prefer candidates with direct previous experience in mobile user acquisition.
- Hands-on experience with Facebook Ads and/or Google Ads is a plus
- Understanding of funnel conversion metrics, retention rates and LTV predictions preferred
Compensation
- For candidates in British Columbia, the annual salary range is provided below.
Company info
- At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players.
- We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
- The UA team's mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth.
- Our mission is to make experiences that our players love and keep coming back to time and time again.
- What We're Looking For
This listing is sourced directly from Niantic's careers page and normalized into a canonical job model.