League Inc.

Senior Account-Based Marketing Manager

Canada · Senior · Full-time

Sponsorship not specified$119k-$135kDetected 69 days ago

GCPProject ManagementEmail MarketingBusiness DevelopmentHRISResearchLeadershipProblem SolvingOrganizational Skills

About the role

This role blends strategic thinking, account and market insight, and operational excellence.
You'll align sales, business development, and marketing around shared goals, and ensure flawless execution from strategy through reporting.
Leverage Demandbase, seller input, and market insights to uncover engagement trends, buying signals, and account priorities - then share those insights with Sales and BD to coordinate how each function activates against your plays.

Own the ABX strategy for your market - developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution.
Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions that connect content, digital, direct mail, events, and sales outreach into cohesive account experiences.
Work with Sales and BD to identify target accounts, understand business priorities, and co-develop personalized engagement strategies.
Develop detailed ABX campaign briefs and plays that articulate strategic focus, audience insights, core messaging direction, key tactics, and success metrics.
Collaborate with Demand Gen and Content teams to ensure copy, creative, and long-form content align with ABX briefs and reflect account or segment pain points, demonstrating how League solves them.
Monitor and measure ABX program performance, surfacing insights to drive continuous improvement.
Drive AI adoption at the organizational level and shape how work is done across teams
Reporting to the AVP, Account-Based Experience and Strategy, you'll own ABX strategy and execution for your market.
You'll build the playbook for how we go to market in the region.

Minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact.
Strategic thinker with creativity, curiosity, and a data-driven mindset - paired with exceptional attention to detail in execution.
Able to connect the dots between product solutions, value proposition, and customer pain points - and translate that into briefs and strategies that resonate.
Excellent communicator and collaborator - able to influence stakeholders and present results clearly to leadership.
Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment.
Strong working knowledge of Demandbase or similar ABM platforms - able to uncover account insights, activate intent signals, and use data to inform programs.
Experience using email marketing platforms and CRMs to deploy and report on ABX campaigns is a plus.

Apply judgment and accountability when using AI by reviewing outputs for accuracy, bias, and quality before use
Continuously learn and adapt as new AI tools and capabilities emerge, incorporating them into your ways of working
Identify opportunities to improve how work gets done from personal productivity to team-level workflows by leveraging AI effectively
Operate with strong data responsibility and security awareness, especially when working with sensitive or regulated information
Work closely with Marketing Operations to ensure ABM tools, data, and integrations are optimized for performance, tracking, and reporting.
Contribute to the evolution of League's ABX frameworks, playbooks, and best practices to scale success across the organization.

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits.

League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform.
Getting healthcare is often the easy part - finishing it is where things fall apart: people book the appointment and skip the follow-up, fill the prescription and stop taking it, get the referral and never make the call.
That gap costs health plans and health systems money, and it costs people their health.
Health plans and health systems trust us to do this at scale.
Highmark Health, Google Cloud, League: new digital front door to seamless care

At League, we are an AI-native organization.
You have done the hard part of submitting your application; let's do ours by sharing potential next steps

al employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status

This listing is sourced directly from League Inc.'s careers page and normalized into a canonical job model.