Juniper Square

Senior Product Marketing Manager, Private Equity

Americas (USA or Canada) · Senior · Full-time

Sponsorship not specified$115k-$215kDetected 5 days ago

LLMsAgentic AIGrowth MarketingSalesResearchLeadershipCommunicationCollaboration

About the role

Private equity is one of the most important and fastest-growing segments of our business, and how we win there depends on product marketing expertise that sits shoulder-to-shoulder with Sales.
In this role, you'll be the internal expert on how private equity firms buy, who sits in the buying group, what they care about, and what makes them choose Juniper Square over the alternative.

Partner on Juniper Square's strategy, positioning and messaging for the private equity segment, articulating a differentiated value proposition for each stakeholder in the PE buying group
Build the PE persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey.
Sales enablement & deal support
Work directly with Sales leadership and top sellers to co-create the collateral that wins PE deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks for each stage of the buying process.
Own competitive intelligence for the PE segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go-to-market motion stays aligned around how PE firms actually buy.
Fertility and growing family support

3+ years of experience in the private equity ecosystem is required (at a PE firm, a fund administrator, or a company selling into PE)
Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with a strong bias toward supporting Sales and influencing deal outcomes.
AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate your work, and understanding where human judgment is critical.
the ability to translate nuanced market insights into clear, compelling GTM artifacts.
you understand how these firms operate, who the buyers are, and what they care about.
Exceptional written and verbal communication skills

Compensation for this position includes a base salary, equity, and a variety of benefits.
The U.S. base salary range for this role is $115,000 - $215,000 USD and the Canadian base salary range for this role is $85,000 - $137,000 CAD.
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.
Annual professional development stipend
Your recruiter can provide additional details about compensation and benefits.

This listing is sourced directly from Juniper Square's careers page and normalized into a canonical job model.