Husqvarnagroup

Head of Marketing North America (Brand Leadership, Insights & Activation)

North Salt Lake, UT

No sponsorshipDetected 30 days ago

Stakeholder ManagementBrand StrategyResearchLeadershipCommunicationCollaboration

About the role

This role is pivotal in shaping brand identity, activating impactful campaigns, and ensuring all marketing activities are insight-driven and data-supported.
You will become a change agent, supported by executive leadership, and play a key role in elevating our brands across all channels and touchpoints.

Become a change agent with support from executive leadership, championing the building and strengthening of all company brands.
Own and develop the brand architecture, positioning, and identity for all brands, ensuring adherence to brand guidelines and governance.
Grow and build the two retail master brands in North America: Orbit and Gardena.
Build and develop a market research and insight function to ensure strategic decisions, product innovation, and marketing activities are insight-driven and supported by data.
Leverage market research, consumer insights, and performance analytics to inform strategies, optimize campaigns, and measure ROI.
Design and execute brand campaigns that drive awareness and engagement, using a holistic 4P approach (Product, Price, Place, Promotion).
Own and develop all content across channels-including online, in-store, and brand campaigns-ensuring it meets brand standards and aligns with brand identity.
Develop and execute branded media campaigns, own social media strategy, strengthen influencer relationships, oversee PR, and manage the Orbit and Gardena websites.
Collaboration & Cross-Functional Support
Work with Product Development to provide strategic brand support, insights, and input into innovation pipelines and product portfolio management.

Extensive experience 10+ in strategic brand management, with proven application of the 4P framework.
Strong expertise in using data and insights to guide marketing decisions and improve performance.
Applicants must be authorized to work in the U.S.
Demonstrated success in developing and executing brand strategies, including architecture and positioning.
Proven leadership skills with experience building and managing teams.
Analytical mindset combined with creativity and a hands-on approach.
Excellent communication and stakeholder management skills.
Why Join Us?
Opportunity to shape the brand strategy for North America and make a significant impact.
Dynamic environment with high autonomy and visibility.
Competitive compensation and career development opportunities.
Reports to: Senior Director Brand & Marketing (Germany)

Participate in the central Brand Marketing leadership team and travel to Germany for annual planning and product launch meetings for Gardena.

This listing is sourced directly from Husqvarnagroup's careers page and normalized into a canonical job model.