ABA
Director, Marketing Technology
US DC Main Office · Director
Sponsorship not specified$125k-$130kDetected 36 days ago
SQLBigQuerySnowflakeData EngineeringComplianceSalesforceGoogle AnalyticsCRMCustomer SupportLeadershipCollaboration
About the role
- Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!
- Target range for role: $125,000.00 - $130,000.00 Salary Band Range: $85,120.00 - $112,810.00 - $140,500.00 American Bankers Association (ABA) is an Equal Opportunity employer.
Responsibilities
- The Director will lead the design and optimization of our marketing technology ecosystem.
- This role bridges marketing, data, and engineering to drive scalable growth, improve customer experiences, and maximize ROI across all marketing channels.
- Optimize lead management, scoring, and lifecycle processes.
- Maintain data governance and data quality.
- Partner with data teams to ensure accurate segmentation and insights.
- Partner with IT, Membership, Product, Sales, and Customer Service teams and vendors.
- For features and released on integrated applications, represent MarTech stack to provide consultation and testing support.
Requirements
- Bachelor's or advanced degree in a related field.
- 8-12+ years of experience in marketing technology, marketing operations, or related field.
- Hands-on experience with CRM and marketing automation platforms such as Salesforce (CRM, Marketing Cloud) and DXPs such as Sitecore and Optimizely.
- Proven leadership and cross-functional collaboration skills.
- Experience in B2B and/or high-growth tech environments.
- Experience with SDLC principles and practices.
Nice to have
- has Extraordinary People
- ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry.
- has Unmatched Scope and Scale
- ABA's unparalleled information and services keep members current, knowledgeable and prepared.
- is Impact-Driven
- ABA has a proven record of bringing about positive change for our members and the industry.
- We take action and achieve results.
- Experience with CDPs (Data360, Tealium), data warehouses (e.g., Snowflake, BigQuery).
Compensation
- $85,120.00 - $112,810.00 - $140,500.00
Benefits
- Ensure seamless integration and tracking (APIs, middleware, data pipelines, GTM) across ABA systems, such as CRM, Learning Management, email bulletins and IAM.
- Drive the vision, roadmap, and governance of the marketing technology stack to bring together multiple technologies to create one unified view of a customer.
- Evaluate, and manage platforms (CDP, MAP, etc.) to deliver the vision of a unified customer profile.
Company info
- ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!
Equal opportunity
- American Bankers Association (ABA) is an Equal Opportunity employer.
This listing is sourced directly from ABA's careers page and normalized into a canonical job model.