Grupo Mariposa

Grupo Mariposa

DTC Acquisition Manager

Seattle, WA, United States

Sponsorship not specifiedDetected 560 days ago
A/B TestingSEMGoogle AdsMeta AdsGoogle AnalyticsPerformance MarketingAffiliate MarketingCollaboration

About the role

  • We have a team passionate about conquering the flavors of the world, respecting the local values of each brand while preserving their history, flavor, and tradition.
  • This and much more is why we take pride in our work, our team, and above all, our brands.
  • Your role is critical in growing our customer base through paid media, partnerships, SEM, affiliate marketing, and other digital marketing channels.

Nice to have

  • 6 years of experience in DTC customer acquisition.
  • Previous experience in the CPG coffee category is highly preferred
  • experience with CPG functional foods or beverage brands will also be considered.
  • Expertise in performance marketing, including Facebook Ads, Google Ads, and programmatic platforms.
  • Hands-on experience managing and optimizing Google Merchant Center for product listings, ensuring integration with paid search campaigns to maximize visibility and conversions.
  • Experience in affiliate marketing.
  • Strong analytical skills and ability to translate data into actionable strategies.
  • Excellent collaboration skills and experience working cross-functionally with omnichannel or multi-platform campaigns in a fast-paced environment.

Company info

  • We are a company focused on the food industry in America.

This listing is sourced directly from Grupo Mariposa's careers page and normalized into a canonical job model.