Faire
Head of Retailer Product Marketing
San Francisco, CA · Senior
Sponsorship not specified$208k-$286kDetected 1 day ago
Machine LearningGrowth MarketingResearchMentoring
About the role
- Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them.
Responsibilities
- Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle
- Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them
- Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution
- Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end
- Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight
- Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact
- Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back
- A builder who creates structure where none exists. You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work
- Strong cross-functional instincts. You build trust fast, disagree directly, commit cleanly, and are the person partners pull into rooms early
- Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
Skills
- Faire is a technology wholesale platform built on the belief that the future is local.
- Best in
Compensation
- San Francisco: The pay range for this role is $ 208,000 - $ 286,000 per year.
- Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location.
- The base pay range provided is subject to change and may be modified in the future.
- Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year.
- The pay range for this role is $ 208,000 - $ 286,000 per year.
Benefits
- This role will also be eligible for equity and benefits.
This listing is sourced directly from Faire's careers page and normalized into a canonical job model.