Bluestatedigital

Media Associate, Paid Media Planning

NY, DC, Oakland · Junior

Sponsorship not specifiedDetected 5 days ago

Lead GenerationBudgetingResearchCommunicationCollaborationCritical Thinking

About the role

This is an entry-level role for someone who is passionate about campaigns and causes, and equally strategic, creative, and analytical.
And you are enthusiastic about innovation and testing to stay on the cutting edge of a rapidly changing field.

Responsibilities

Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.

Requirements

You have the strong research, communication, and critical thinking skills necessary to help come up with innovative paid media solutions to complex challenges.
Teamwork and scrappiness required.
Not required, but a plus if you have:

Nice to have

Up to 2 years experience in cross-channel media planning, with a focus on digital media
Demonstrated experience translating client business goals into cohesive paid media strategies and specific KPIs, and a record of managing multi-channel media campaigns that delivered on those goals.
Understanding of digital and/or traditional media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used

Compensation

$1,000 annually in professional development funds
The salary range for this position is $66,500 compensation will be commensurate with experience.

Benefits

Unlimited time-off (inclusive of sick, personal, and vacation days)
Competitive health, dental, and vision insurance
Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
Flexible and health savings accounts
Generous paid holiday schedule
12-week fully-paid parental leave for all parents-to-be
Short-term and long-term disability insurance
Pre-tax commuter benefits

Company info

As part of the Paid Media team, you'll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes.
Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further.
You'll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.
A day in the life
Support the development of media plans and recommendations for a range of assigned clients by helping to translate their strategic visions into media plans that accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
Oversee day-to-day execution of media campaigns including managing budgets, pacing, and reconciliation; working with team members and external vendors to optimize campaigns; generating client-facing insights and recommendations.
Participate in client-facing interactions to deliver media strategies and performance reports
Work collaboratively with other internal or external teams, including other media planners and buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
Keep us up to date with the latest digital media trends including researching publisher and ad tech partners, as well as supporting media R&D projects
Some things we're looking for

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This listing is sourced directly from Bluestatedigital's careers page and normalized into a canonical job model.