masoninteractive
Paid Search Manager
Brooklyn, New York
Sponsorship not specifiedDetected 20 days ago
SEOSEMGoogle AdsGoogle AnalyticsAccount ManagementResearchOrganizational Skills
About the role
- Mason Interactive is seeking a Paid Search Manager to own day-to-day campaign management and tactical execution.
- Reporting to the Supervisor or Associate Director of Paid Search, you'll drive performance through innovative, data-driven strategies that deliver real results for our clients.
Responsibilities
- Own Campaign Operations: Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
- Master Platform Expertise: Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation.
- Collaborate Across Teams: Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests.
- Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
- Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.
- Collaborate Across Teams: Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies.
- Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
- Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies.
- Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
- Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.
Requirements
- Minimum 3 years of experience in digital marketing/agency setting with paid search campaign management.
- Minimum 2 years of direct client account management/ownership experience.
- Proficiency in Google Ads, Microsoft Advertising, and keyword research tools (Google Keyword Planner, SEMRush).
- Strong analytical skills with ability to evaluate marketing metrics and make data-driven decisions.
- Excellent organizational skills to manage multiple projects and teams effectively.
- Preferred:
Nice to have
- Certifications in Google Ads, Google Analytics, and other relevant platforms.
- Experience supporting and training marketing team members.
- Proven track record of growing client accounts and achieving marketing objectives.
Compensation
- Competitive salary with 401K matching.
Benefits
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO and paid holidays.
Company info
- Mason Interactive Location: Brooklyn, NY (Hybrid - Up to 3 days/week in office)
- Job Overview: Mason Interactive is seeking a Paid Search Manager to own day-to-day campaign management and tactical execution.
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