Senior Social Strategist, Discovery & Culture

San Francisco, CA, United States · Senior · Contract

Sponsorship not specified$125k-$195kDetected 1 day ago

LLMsStakeholder ManagementContent MarketingResearchLeadershipCommunicationCollaboration

About the role

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business.
The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

Review and improve creative concepts from internal and external partners to ensure the work is strategically sound, platform-native, and built to break through.
Own initiatives end to end: from strategic framing and briefing through execution guidance, optimization, and synthesis of results.
Manage multiple priorities simultaneously, solve unstructured problems with strong judgment, and move work forward with minimal dependencies.
Spot gaps, opportunities, and improvements across the team's work and proactively drive solutions that improve outcomes.
Use data, insights, and social intelligence to refine strategy, optimize content, and identify what should be scaled, adjusted, or stopped.
Translate learnings into clear internal recommendations and updates that help leadership and partners understand where social is driving value.
Partner closely with Production, Creator, Partnerships, Comms, Editorial, PMM, Paid Media, Measurement, and other teams to ensure integrated planning and execution.
Build repeatable playbooks, templates, and frameworks that improve the consistency, quality, and scalability of the team's work over time.
Share what's working across platforms, bring fresh insights to the table, and collaborate to keep our social content ahead of the curve.
Documents in alternate formats or read aloud to you

7+ years of experience in social media strategy, digital content strategy, audience development, or a closely related marketing discipline.
Experience leading multi-platform social initiatives end to end, from insight and briefing through execution, optimization, and reporting.
Experience using social listening, audience, performance, or platform data to inform strategy and improve content effectiveness.
BA/ BS Degree or equivalent experience

Deep platform fluency across LinkedIn, YouTube, Reddit, TikTok, Instagram, and emerging networks, with a sophisticated understanding of how content travels organically across feeds, communities, and discovery surfaces.
Strong writing and briefing skills, with the ability to turn complex inputs into clear strategic direction.
Familiarity with social search, AI/LLM discovery dynamics, and other emerging behaviors shaping how audiences find and engage with content.
Fluency with AI tools and workflows that improve strategy, research, ideation, content development, and team productivity.
Experience in high-growth tech, digital media, streaming, or other content-led brands where social strategy is closely connected to audience behavior and business outcomes.
Strong business acumen and the ability to connect social work to broader company priorities and brand goals.
Comfort operating in complex, matrixed organizations with multiple stakeholders, competing priorities, and ambiguity.
Strong cross-functional communication skills and the ability to influence without direct authority.

Join us to transform the way the world works.
Establish clear success metrics that go beyond engagement to reflect impact.
Influence stakeholders across functions through clear, persuasive, and purposeful communication.

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

in, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class

This listing is sourced directly from LinkedIn's careers page and normalized into a canonical job model.