Appnovation

Appnovation

Peer Advocacy and Community Engagement

Toronto

Sponsorship not specifiedDetected 5 days ago
A/B TestingContent MarketingCommunicationCollaborationAdaptability

About the role

  • As we modernize the digital employee experience, our GTM and Adoption team ensures new platforms become seamlessly embedded into how our colleagues work.
  • You will decentralize digital adoption by transforming traditional network models into highly active, peer-led advocacy communities.

Responsibilities

  • Community Strategy & Platform Enablement: Develop a multi-channel community strategy aligned with adoption, engagement, and employee experience goals, owning and evolving the community technology stack (e.g., Teams, Viva Engage).
  • Peer Advocacy & Champions Network: Build, grow, and mentor an influential network of advocates, champions, and constructive skeptics who support localized adoption efforts.
  • Early Access, Beta & Labs Programs: Manage beta and early-access communities from cohort recruitment through to product launch, ensuring structured feedback collection and transitioning participants into broader champions.
  • Content Strategy & Publishing: Act as a hands-on creator to write, design, and publish compelling posts, polls, prompts, and announcements across the community calendar.
  • Culture Building & Onboarding: Design experiences that connect distributed teams and new hires to community networks and resources, embedding collaboration into everyday workflows.

Requirements

  • Bachelor's degree in Communications, Sociology, Marketing, or a related field.
  • 5-8+ years of experience in community management, developer advocacy, brand ambassador management, or internal social community building.
  • Proven ability to identify, recruit, and motivate network advocates or champions, including designing tiered or "super-user" programs.
  • A track record of taking a low-engagement community and making it come alive with innovative, tailored interaction formats.
  • Experience running early-access, beta, or pilot user programs, managing waitlists, and capturing structured feedback.

Nice to have

  • Experience managing developer relations or user communities for consumer tech or enterprise platforms.
  • Background in gaming, fandom, esports, or creator-economy communities, or other highly engaged online spaces outside of corporate environments.
  • Deep understanding of enterprise social networks (Viva Engage, Teams, Slack, etc.) and tool evaluation/migration.
  • You thrive in a collaborative and agile environment, embracing feedback and iteration.
  • You are curious and continuously seek opportunities to learn and apply new technologies.
  • You take ownership of your work, ensuring high standards and accountability.
  • You communicate clearly, adapting your style to different audiences and stakeholders.
  • You remain adaptable and resilient in the face of shifting priorities or technical challenges.

Benefits

  • User-Generated Content & Community Growth: Empower employees to share best practices, success stories, and tutorials, fostering a self-sustaining, peer-to-peer learning ecosystem.

Company info

  • Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services.
  • We build digital solutions that deliver real impact today and serve as foundations for future growth.
  • Practical action.
  • Endless possibilities.
  • Bold ambition.
  • Design experiences that connect distributed teams and new hires to community networks and resources, embedding collaboration into everyday workflows.
  • What We Are Looking For

This listing is sourced directly from Appnovation's careers page and normalized into a canonical job model.