Truvo
Growth Lead
New York City
Sponsorship not specifiedDetected 146 days ago
Full-Stack DevelopmentSQLAgentic AIA/B TestingSEOContent MarketingMarketing AnalyticsPerformance MarketingLead GenerationLeadership
About the role
- At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a
- best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.
Responsibilities
- Build and own the marketing analytics stack - attribution, CAC optimization, funnel analysis, and conversion rate optimization across all channels
- Design, launch, and optimize paid acquisition campaigns across search, social, and programmatic channels, with rigorous A/B testing and ROI tracking
- Develop Truvo's brand voice and content strategy, creating compelling narratives that resonate with consumers shopping for insurance
- Build a long-term organic growth engine through content marketing, SEO, and thought leadership
- Identify and execute strategic partnerships and distribution channels to drive customer acquisition at scale
- You thrive in ambiguity, move fast, and are ready to build a team as we scale
Requirements
- You can tie every dollar spent to downstream revenue and make data-backed decisions on where to double down or cut
- Full-Stack Marketer: You have built marketing functions from scratch - from paid acquisition and SEO to brand and content - and you know how to prioritize when resources are limited
- Growth at Scale: 5+ years of marketing experience, ideally at high-growth startups in fintech, insurtech, or consumer marketplaces
- You have built marketing functions from scratch - from paid acquisition and SEO to brand and content - and you know how to prioritize when resources are limited
Nice to have
- Experience in insurance, financial services, or regulated industries.
- 5+ years of marketing experience, ideally at high-growth startups in fintech, insurtech, or consumer marketplaces
- Nice to Have: Experience in insurance, financial services, or regulated industries.
Skills
- Comfortable with SQL, analytics tools, and marketing automation platforms.
Company info
- At Truvo, we are building a fully autonomous consumer insurance broker - saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives.
- We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems.
- We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.
- We are looking for a Growth Lead to own and scale our growth engine - someone who is deeply data-driven, obsessed with measuring what works, and capable of building a marketing function from zero to one.
This listing is sourced directly from Truvo's careers page and normalized into a canonical job model.