AstraZeneca

AstraZeneca

Global Senior Marketing Director, COPD

US - Gaithersburg - MD · Director

Sponsorship not specified$232k-$348kDetected 2 days ago
Brand StrategyForecastingBudgetingPerformance ManagementResearchLeadershipCommunicationCollaborationProblem Solving

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odds of building a lasting career here

64Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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H-1B wage level

the lottery is wage-weighted — each level is one more entry

Level IV · 4×
Level I$121,4301 entry
Level II$158,0382 entries
Level III$194,6263 entries
Level IV$231,2344 entries

This range already reaches Level IV — the maximum four lottery entries.

DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · Washington-Arlington-Alexandria, DC-VA-MD-WV. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.

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About the role

  • This role is a pivotal leadership opportunity within one of BBU's top launches and a key contributor to our 2030 ambition.
  • You bring a strategic mindset, cross cultural communication strength, and the ability to simplify complexity-amplifying brand strategy and shaping a high performance, patient focused culture across global and country teams.
  • Our positions offer eligibility for various incentives-an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles.

Responsibilities

  • Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives.
  • Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.
  • Build strong, trust based partnerships with T8 markets, the Global Launch Lead, and Regional Leads; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.
  • Define segmentation, targeting, and omnichannel strategy (including C360 and next best action frameworks) to optimize HCP and patient engagement and measure impact across touchpoints.
  • Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives.
  • Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.
  • Market and Regional Partnership: Build strong, trust based partnerships with T8 markets, the Global Launch Lead, and Regional Leads; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.
  • Go to Market and Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 and next best action frameworks) to optimize HCP and patient engagement and measure impact across touchpoints.
  • Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization.
  • Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews and course correct quickly to deliver in year and long term objectives.

Requirements

  • Master's degree is desired.
  • Proven track record engaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.

Nice to have

  • Direct experience launching medicines in one or more of the US, Japan, or China
  • respiratory or immunology experience a plus.
  • Bachelor's degree is required with business degree or scien tific expertise as preferred.
  • Preferred: Direct experience launching medicines in one or more of the US, Japan, or China

Skills

  • Strong strategic thinking, decision making, and problem solving, with the ability to simplify complexity and set clear choices.
  • Bias for action with a track record of translating ideas into measurable outcomes.
  • Robust analytical, organizational, and communication skills (written and verbal).
  • Comfortable operating amid ambiguity and managing multiple priorities in a fast paced, highly cross functional environment.
  • Special Skills/Abilities:

Compensation

  • The annual base pay (or hourly rate of compensation) for this position ranges from $231,988.80 to $347,983.20.

Benefits

  • offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.
  • Integrate clinical, real world, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.

Equal opportunity

  • equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination.
  • Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing AZCHumanResources@astrazeneca.com.
  • If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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This listing is sourced directly from AstraZeneca's careers page and normalized into a canonical job model.