Wellspring
Business Development Representative
Remote (United States)
Sponsorship not specifiedDetected 20 hours ago
SQLA/B TestingProduct ManagementProduct StrategyHubSpotSalesforceCRMSalesAccount ManagementBusiness DevelopmentOutbound SalesLogisticsCadenceResearchCollaborationMentoring
About the role
- You will also serve as the first human touch for inbound inquiries, respond quickly to capture intent, and work hand-in-hand with Account Executives to book, run, and advance discovery calls.
Responsibilities
- SQL & Pipeline Delivery Apply a consistent SQL definition - agreed jointly with Sales and Marketing - before advancing any lead to the pipeline.
- CRM, Tools & Data Hygiene Maintain complete, accurate, and up-to-date records in Salesforce and/or HubSpot for every prospect interaction, call note, and stage change.
- Collaboration & Feedback Loops Partner with Marketing to align on campaign themes, messaging, and content assets that support outbound sequences.
- Provide structured feedback to Marketing on lead quality, campaign resonance, persona pain points, and competitive intelligence gathered in the field.
- Attend relevant webinars, virtual events, and trade shows to build market knowledge and generate leads.
Skills
- The Business Development Representative (BDR) is the engine of top-of-funnel growth.
- Use intent data, technographic signals, and firmographic filters to prioritize high-fit, high-intent accounts.
- Monitor trigger events (funding rounds, executive hires, product launches, job postings) to identify timely outreach opportunities.
- Personalize messaging at scale - tailor subject lines, opening lines, and value propositions to persona, vertical, and pain point.
- cold calls, cold emails, LinkedIn connection requests and messages.
- A/B test subject lines, call-to-action language, and sequence steps; use performance data to iterate and improve reply and booking rates.
- Leverage AI writing assistants and research tools to accelerate personalization without sacrificing quality.
- sales methodology training, tool certifications, and coaching from leadership.
Benefits
- Participate in pipeline review meetings and provide visibility into top-of-funnel health, coverage, and forecast.
- Collaborate with Account Executives on territory coverage, account prioritization, and target personas.
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This listing is sourced directly from Wellspring's careers page and normalized into a canonical job model.