Mixpanel
Digital Adoption & Lifecycle Manager (Customer Success)
Remote, US
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About the role
- Then you'll write the emails and in-product messages that move them forward.
- This is a builder's role, not a maintainer's role.
- You'll define the segmentation, write the copy, set up the triggers, instrument the measurement, and then argue with the data about what to change.
Responsibilities
- Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion, from strategy through copy, build, launch, and iteration
- Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy, including the audience logic, templates, and QA that keep them reliable
- Pilot agentic approaches to scaled customer success, where an AI agent can personalize a touchpoint, surface the right next action, or handle a customer interaction end-to-end, and develop a point of view on what should be automated, what should stay human, and how we'd know the difference
- We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service.
Nice to have
- Experience launching a scaled or digital customer success program at a company that didn't have one before
- Experience serving a long-tail or self-serve customer base where digital is the only channel available, alongside segments that have dedicated account teams
- Experience with in-product messaging tools and lifecycle orchestration beyond email
- Hands-on experience deploying an AI agent into a real customer-facing workflow, at any scale, including the ones that didn't work
- Make Bold Bets: We choose courageous action over comfortable progress.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
- Why choose Mixpanel?
- Mixpanel's pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics.
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
- please note that benefits and perks for contract positions will vary*
Company info
- We're a leader in analytics with over 29,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital.
- Create programs that serve the full customer base while working hardest for digital-only customers, and decide where messaging should differ for accounts with a dedicated team
- Write clear, useful customer-facing copy across email, in-product messaging, and other digital channels that reflects Mixpanel's voice and gives customers a reason to act
- Partner with Marketing on the shared email calendar, coordinating timing, frequency, and audience overlap so customers get a coherent experience instead of three messages in one week
- Support product-led adoption initiatives by translating launches and feature pushes into lifecycle moments that get customers to try the thing, and report back on whether they did
- Work with customer-facing teams to learn what resonates in conversations, translate it into programs that reach customers without proactive account teams, and make sure digital touches complement rather than collide with human ones
- Champion the Customer: We seek to deeply understand our customers' needs, ensuring their success is our north star.
This listing is sourced directly from Mixpanel's careers page and normalized into a canonical job model.