Popl

Senior Digital Marketing Manager

United States · Senior

Sponsorship not specifiedDetected 14 days ago

LLMsAgentic AISEOSEMEmail MarketingContent MarketingHubSpotSalesforceCRMLeadershipCommunicationWriting

About the role

You'll report to our VP of Marketing and work closely with our Head of Content on content strategy.

Own SEO & AI search visibility: Set technical and content SEO strategy, and build out how Popl shows up in AI-driven search and answer engines (ChatGPT, Perplexity, AI Overviews).
Manage paid media & agency performance: Own the relationship with our paid search/social agency - set strategy, manage budget, and hold them accountable to performance targets.
Drive email marketing: Lead lifecycle, nurture, and campaign email, managing segmentation, deliverability, and performance.
Optimize the website: Lead inbound conversion optimization, on-page experience, and coordinate site updates.
Direct content strategy: Partner with our Head of Content on high-impact pieces, and oversee contractors and AI agents handling website content writing and optimization.
Build measurement & executive reporting: Build the reporting and attribution framework these channels currently lack - dashboards in HubSpot and Salesforce, baseline KPIs, and leadership-ready reporting.
Manage contractors & vendors: Directly manage the agency and channel contractors supporting these functions.
Own budget allocation: Organize and manage spend across all channels above.
Reporting & analytics: Ability to independently build reports and dashboards in both HubSpot and Salesforce. Experience in this is absolutely necessary.
AI fluency: Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT - using AI as working infrastructure for reporting, analysis, and content operations.

Paid search & SEO expertise: Hands-on experience running paid search and SEO, including managing external agencies and holding them to performance standards.
AI search visibility: Demonstrated experience with AI SEO / AI search visibility tools (LLM citation tracking, AI Overview presence, answer-engine optimization).
Experience in this is absolutely necessary.

5-8+ years in digital marketing, ideally B2B SaaS.
Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment.
Vendor & content management (preferred): Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment.

Popl is defining a new category we call In-Person Go-To-Market.
We help revenue teams turn real-world interactions - trade shows, conferences, field events, and meetings - into measurable pipeline and revenue. Our AI-native platform powers event lead capture, enrichment, and real-time CRM sync, transforming every badge scan into a high-quality, actionable lead.
In a world where digital channels are saturated, we're building the infrastructure that makes in-person GTM measurable, scalable, and revenue-driving. Our mission is simple: help companies around the world turn in-person events into a measurable & scalable growth channel.
We help revenue teams turn real-world interactions - trade shows, conferences, field events, and meetings - into measurable pipeline and revenue.
Our AI-native platform powers event lead capture, enrichment, and real-time CRM sync, transforming every badge scan into a high-quality, actionable lead.
In a world where digital channels are saturated, we're building the infrastructure that makes in-person GTM measurable, scalable, and revenue-driving.
Our mission is simple: help companies around the world turn in-person events into a measurable & scalable growth channel.
help companies around the world turn in-person events into a measurable & scalable growth channel.
Be part of a rocket-ship startup redefining how professionals connect and grow.

This listing is sourced directly from Popl's careers page and normalized into a canonical job model.