Sanofi

Associate Director, Mainline Franchise

Morristown, NJ · Director

Sponsorship not specified$10k-$15kDetected 11 hours ago

Stakeholder ManagementBrand StrategyPerformance ManagementResearchLeadershipMentoring

About the role

The Associate Director is a strategic leader on the US Mainline Franchise Team.
This position reports to the Head of Mainline Franchise and is accountable for leading brand strategy, owning cross-franchise initiatives, and driving high-impact marketing programs across the Mainline portfolio.
Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs.

Lead the development and execution of integrated brand strategies across the Mainline franchise portfolio, driving strategic direction through data-driven insights and market intelligence
Own cross-franchise initiatives from strategy through execution, ensuring alignment and accountability across brands
Lead franchise planning processes, owning the development of strategic roadmaps aligned to organizational priorities and the Sanofi "Play to Win" ambition
Own P&L management and financial accountability for the franchise, driving data-informed decisions to optimize investment and business performance
Serve as the primary Sanofi lead and strategic owner for marketing strategy and execution within the joint venture partnership
Lead the relationship between Sanofi and joint venture partners, directing collaborative efforts and driving outcomes against shared commercial objectives
Own the precision marketing strategy, directing the application of analytics, segmentation, and targeting approaches to maximize ROI and customer engagement
Lead segmentation analysis to identify and act on financial opportunities, directing channel deployment and execution decisions
Ensure customer insights are embedded across the full experience journey to drive relevant, personalized engagement
Develop and apply a deep understanding of customer drivers, barriers, and behaviors to lead behavior change activation strategies

Master's Degree (MBA or related field)
4 or more years of vaccine marketing experience
2 or more years in a vaccine customer-facing role
Advanced expertise in precision marketing, segmentation, and data-driven decision-making, with a track record of delivering measurable ROI
Proven financial management skills, including P&L ownership, budget accountability, and investment optimization
Advanced proficiency with digital tools, analytics platforms, and marketing technology
Demonstrated experience leading multiple brands or cross-brand strategic initiatives simultaneously
Advanced expertise in precision marketing, customer analytics, or marketing automation platforms, with proven ability to translate insights into strategic action

$148,500.00 - $214,500.00
All compensation will be determined commensurate with demonstrated experience.
Lead the development of annual strategic integrated marketing plans aligned to strategic imperatives and business goals

Direct the internal legal, regulatory, and medical review and approval of promotional materials
Employees may be eligible to participate in Company employee benefit programs.
Additional benefits information can be found through the LINK.

We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth.
Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world.
Together, we chase the miracles of science to improve people's lives.

ual opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity

This listing is sourced directly from Sanofi's careers page and normalized into a canonical job model.