Rezilient Health
Lifecycle Marketing Manager
United States
Sponsorship not specifiedDetected 1 day ago
A/B TestingComplianceProject ManagementHubSpotCRMCustomer SuccessCadenceHIPAACommunication
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About the role
- This role brings campaigns to life across key moments like new customer implementation, ongoing B2C engagement, and events, ensuring every interaction feels timely, relevant, and cohesive.
- You'll also act as a champion for innovation: using AI and emerging tools to scale impact, while ensuring all communications meet HIPAA standards and healthcare marketing best practices.
- Serve as the internal expert on Customer.io platform capabilities, including setting operational standards and training other members of the team.
Responsibilities
- Architect and execute lifecycle marketing strategies across B2B2C and B2B audiences, supporting every stage of the customer journey from awareness and lead nurture through customer engagement, member activation, retention, and advocacy.
- Lead lifecycle marketing for new customer launches, seasonal campaigns, product launches, webinars, events, and integrated marketing initiatives by developing communication plans that drive engagement before, during, and after each campaign.
- Build and optimize sophisticated lifecycle journeys in Customer.io and HubSpot, including email, SMS, push notifications, in-app messaging, lead nurture campaigns, behavioral triggers, audience segmentation, and personalized communications.
- Develop scalable lifecycle programs that improve customer experience while creating greater efficiency across the marketing organization.
- Partner closely with Product, Engineering, and Data to define behavioral events, customer segments, integrations, and campaign triggers that support more personalized marketing.
- This includes running all email and SMS campaigns, owning the build calendar, sequencing, establishing cadence, A/B testing, tracking performance across both channels, and mapping in customer details, preferences, and contract considerations.
Requirements
- 5-8 years of experience in lifecycle marketing, CRM marketing, or customer marketing.
- Startup or high-growth company experience required.
- Strong analytical and technical skills, with the ability to interpret customer behavior and campaign performance to inform marketing strategy.
Skills
- Experience using AI tools to improve marketing workflows, content development, campaign optimization, and operational efficiency.
Compensation
- Collaborate with Sales, Customer Success, Clinical Operations, and the broader Marketing team to ensure campaigns and customer communications align with business priorities, including annual campaigns for enterprise level customers, and deliver a seamless customer experience.
Benefits
- At Rezilient Health, we're on a mission to make humane healthcare truly abundant, and we invest in the people who make that possible.
- Ensure all lifecycle communications meet HIPAA requirements and healthcare marketing best practices while maintaining a thoughtful, customer-first experience.
- Healthcare marketing experience required.
Company info
- At Rezilient, we're redefining what primary care looks like, making it more accessible, seamless, and patient-centered than ever before.
- You're comfortable working independently, adapting quickly, and helping shape new processes as the company grows.
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This listing is sourced directly from Rezilient Health's careers page and normalized into a canonical job model.