Major League Baseball
Director, MarTech Strategy & Activation
New York, New York · Director · Contract
Sponsorship not specified$155k-$190kDetected 12 days ago
Data ScienceAgentic AIComplianceCommunicationCollaboration
About the role
- Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada.
- Employees love working at MLB because of the culture of growth, teamwork, and professionalism.
- Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first.
Responsibilities
- Lead the development of deep, multi-dimensional fan profiles that empower marketing teams with actionable audience insights and triggers needed to deliver effective campaigns
- Own the adoption and marketing application of first-party data and data clean rooms, enabling advanced targeting, measurement, and privacy-safe data collaboration
- Create new and innovative marketing use cases, pushing the organization toward advanced capabilities such as behavior-triggered journeys across all channels and products, predictive audiences, and event-based decisioning
- Evaluate, recommend, and optimize the League's MarTech tools
- lead RFPs, pilots, and capability assessments to ensure the marketing technology stack meets marketer needs in addition to technical requirements
- Create and enforce governance for marketing communications across Email, SMS, Push, and paid channels, including frequency cap definitions, prioritization logic, channel hierarchy, and suppression rules to ensure fans receive the right message at the right time
- Standardize workflows across League and Club channels, ensuring all marketing stakeholders leverage shared automation capabilities to deliver consistent, high-quality fan experiences
- Partner with Analytics and the Fan Data Platform team to define attribution logic and measurement frameworks, ensuring digital marketing programs are tracked, evaluated, and optimized with a consistent methodology
- Develop specific project plans to prioritize and execute against business goals
- provide regular status updates on progress and gaps while actively soliciting feedback to maintain alignment across the organization
Requirements
- 4-year degree in marketing, business, data science, or related field
- 7+ years of experience in marketing technology, marketing operations, or digital strategy
Compensation
- $155,000 - $190,000 (Base Salary) + Bonus
- As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision.
- In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.
Benefits
- Competitive Benefits Package
- Paid Time Off and Holidays
- Paid Parental Leave
- Tuition Reimbursement
- Disability Benefits (short term and long term)
- Requests received for non-disability related issues, such as following up on an application, will not receive a response.
Company info
- Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com.
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This listing is sourced directly from Major League Baseball's careers page and normalized into a canonical job model.