Kaplan, Inc

Business Development Representative (One-on-One Advising)

Remote/Nationwide, USA · Full-time

Sponsorship not specified$31k-$79kDetected 30 days ago

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About the role

Job Title Business Development Representative (One-on-One Advising) Job Description For more than 80 years, Kaplan has been a trailblazer in education and professional advancement.
This role serves as the front line of family acquisition, expanding Kaplan's reach and accelerating enrollment growth by ensuring senior advising team members spend their time with high-intent, well-matched prospects.
For full-time positions, Kaplan has three salary grades.

Qualify inbound leads from marketing campaigns, web inquiries, webinars, and referral sources to assess fit, intent, and readiness for a consultation.
Research and identify prospective families, schools, community partners, and referral channels to continuously expand the top of the funnel and uncover new sources of pipeline.
Maintain accurate and timely records in CRM systems, logging all outreach activity, family interactions, and lead status updates to ensure pipeline visibility and data integrity.
Collaborate with team members to share feedback on lead quality, messaging effectiveness, and conversion trends, helping to refine campaigns and optimize lead generation strategies.
Follow up consistently and persistently with prospective families across multi-touch sequences, nurturing interest and re-engaging cold or stalled leads to maximize conversion rates.

Comfort with high-volume outreach including cold calling, email prospecting, and multi-channel sequences
Working knowledge of CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools
ability to handle objections and rejection while maintaining momentum

The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data.
$31,200 to $78,647.

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations.

We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities.
Learn more about our culture here.

We are an equal opportunity employer and comply with all applicable federal and state wage laws.

This listing is sourced directly from Kaplan, Inc's careers page and normalized into a canonical job model.