Cobaltai

Director of Marketing

Bethesda, Maryland, United States · Director

Sponsorship not specified$140k-$180kDetected 12 days ago

Project ManagementEmail MarketingHubSpotSalesforceMarketoCRMSalesLogisticsControlsLeadershipCollaborationPublic Speaking

About the role

Summary Cobalt AI uses automation to elevate physical safety and security in the workplace.
Translate business priorities and product launches into measurable marketing initiatives.
Serve as the internal expert on ideal customer profiles (ICP), customer insights, and market intelligence.

Develop and execute Cobalt AI's overall marketing strategy.
Own messaging, positioning, and competitive differentiation across target industries and buyer personas.
Partner closely with executive leadership on go-to-market strategy.
Build and execute multi-channel demand generation campaigns targeting enterprise buyers.
Develop account-based marketing (ABM) initiatives aligned with Sales.
Manage digital campaigns, email marketing, partner marketing, and lead nurture programs.
Optimize campaign performance based on lead quality, conversion rates, pipeline contribution, and revenue impact.
Collaborate closely with Sales on target accounts, campaign execution, lead routing, and follow-up.
Develop high-quality marketing content across the buyer journey, including case studies, one-pagers, sales presentations, landing pages, website content, email campaigns, and thought leadership.
Create sales enablement materials such as battle cards, pitch decks, objection handling guides, and product collateral.

8+ years of B2B marketing experience.
3+ years leading or owning the full marketing function.
Experience marketing enterprise SaaS, AI, cybersecurity, security technology, or other complex B2B technology solutions.
Proven success driving qualified enterprise pipeline through demand generation and sales alignment.
Experience with marketing automation platforms.
Comfortable operating with a high degree of ownership and autonomy.
Experience in physical security technology, access control, video surveillance, alarm monitoring, or related industries.
Experience marketing to enterprise security, facilities, risk, or compliance leaders.
Experience with sales engagement platforms, account-based marketing (ABM), and data enrichment tools.
Experience with CMS platforms and website management.
Required
Expert experience using Salesforce as a marketing CRM, including campaign management, lead lifecycle management, reporting, dashboards, campaign attribution, and pipeline analytics.
Hands-on experience managing and optimizing marketing technology platforms, including CRM, marketing automation, sales engagement, analytics, website, and data enrichment tools.
Experience building or improving CRM processes, marketing workflows, campaign execution, lead routing, and marketing reporting.
Exceptional writing, messaging, and content development skills.
Strong project management and cross-functional collaboration experience.
Preferred

$140,000-$180,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).

Our Cobalt Monitoring Intelligence platform combines AI-powered technology with trained human specialists to provide 24/7, human-verified monitoring of surveillance cameras, alarms, access control systems, and autonomous security solutions across enterprise environments.

Evaluate sponsorship and field marketing opportunities that align with target accounts and business goals.

This listing is sourced directly from Cobaltai's careers page and normalized into a canonical job model.