biologicaldiversity

Online Membership Associate (Paid Ads Specialist)

Tucson, Arizona, United States · Part-time

Work authorization required$57k-$65kDetected 20 days ago

ExpressData VisualizationA/B TestingAccessibilityProject ManagementSEMGoogle AdsMeta AdsWritingGoogle AnalyticsCRMVideo ProductionCommunicationOrganizational Skills

About the role

This position reports directly to the Senior Online Membership Associate.
Assist with campaign setup, quality assurance, naming conventions, reporting, and publishing across paid digital platforms.
Work with the Senior Online Membership Associate to monitor campaign performance, identify trends, and help recommend budget and creative adjustments.

Responsibilities

Help implement paid digital campaigns to increase donor acquisition, sustainer growth, donor renewals, upgrades, and overall membership growth.
Support paid advertising efforts across Meta, Google, YouTube, LinkedIn, TikTok, and other emerging or relevant digital channels.
Develop and execute A/B testing strategies across paid media campaigns, including ad copy, creative, landing pages, audiences, and bidding approaches to improve conversion rates and campaign performance.
Manage and optimize Google Ads paid search campaigns, including keyword strategy, bid adjustments, search term analysis, negative keyword monitoring, quality score improvements, and ongoing performance reporting.
Work with the Senior Online Membership Associate and Lead Content Producer to support in light graphic creation, video editing, creative versioning, resizing of assets and various other content needs.
Help manage and track advertising performance against goals, spend pacing, campaign timelines, and performance benchmarks.
Help identify new paid distribution opportunities, channels, vendors, tools, and platform formats that could support membership growth.
Build and maintain systems for organizing creative assets, campaign links, ad copy, targeting notes, reporting documents, and platform-specific requirements.
Help customize dashboards and reports to deliver actionable insights on paid ad campaigns.

Requirements

The ideal candidate must be able to complete all physical requirements of this job with or without a reasonable accommodation.
Is this position in the Bargaining Unit? [ X ] Yes No *Because this position is in the Bargaining Unit, some fees may be required depending on where the candidate lives as a condition of employment.
3-5 years of experience in digital advertising, paid media, digital marketing, fundraising, advocacy, campaign operations, or a related field.
Experience working in Meta Ads Manager, Google Ads, YouTube advertising, LinkedIn Campaign Manager, TikTok Ads Manager, or similar digital advertising platforms.
Ability to analyze campaign performance and communicate clear observations, trends, and recommendations.
Experience supporting paid digital campaigns that use creative testing, audience testing, landing pages, and performance reporting.
Knowledge of the current digital advertising landscape and emerging paid media trends.
A passion for and knowledge of the natural world and biodiversity.
Strong organizational skills and careful attention to detail, especially with campaign setup, tracking, naming conventions, budgets, and deadlines.
Ability to manage multiple projects and timelines in a fast-paced environment.
Strong written communication and copy-writing skills.
A mission-minded self-starter able to work independently or collaboratively with a geographically distributed team and organization.
Willingness to speak up and offer recommendations, suggestions, and ideas.

Skills

Experience in a fundraising, advocacy, political, environmental, or nonprofit environment.
Experience managing or supporting paid digital fundraising campaigns.
Experience with donor acquisition, sustainer growth, membership marketing, or direct-response advertising.
Experience with Google Analytics, Looker Studio, Tableau, Supermetrics, or any similar reporting tools.
Experience with tracking links, UTMs, pixels, tags, CRM integrations, or conversion tracking.
Basic knowledge of creative testing, direct-response copywriting, or performance content strategy.
This job is carried out in a traditional office setting and requires long hours working at the computer.
Occasional travel to the Tucson office is required and other travel opportunities may arise.
Occasional work in off-hours during rapid response / news moments that can temporarily impact work schedule.
Comfort working with spreadsheets, dashboards, project management tools, digital asset systems, and campaign documentation.

Compensation

Salary will be determined based on experience and will strictly comply with local and state minimum wage and salary threshold laws in applicable locations.
$57,000 - $65,000
Is this position in the Bargaining Unit? [ X ] Yes No *Because this position is in the Bargaining Unit, some fees may be required depending on where the candidate lives as a condition of employment.

Benefits

BENEFITS (Subject to change-see Handbook for more details)
Fully paid medical premiums for staff, and greatly discounted for families.
Fully paid dental and vision premiums for staff and their families.
Generous employer contribution to HSA and HRA's.
Lifestyle Spending Account (LSA) provided for reimbursement of eligible wellness expenses.
Center paid premiums for Short Term and Long-Term Disability provided for all staff.
Center paid premiums for Basic Life Insurance for all staff.
Generous time off policies, including 13 paid holidays per year and 5 "personal" days awarded each year.
Vacation accrual starts at a rate of 15 days annually, but it may be higher commensurate with experience, and paid sick days accrue at a rate of 10 days per year.
Center Paid Time Off for parental leave, personal leave, caretaker leave and even pet caretaker leave.

Equal opportunity

We are committed to fostering an organizational culture of diversity and inclusion.
We are an equal opportunity employer.

Visa & Work Authorization

The Center complies with all federal and local laws regarding work authorization for new hires.

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