Marketwake
Paid Media Director
Atlanta, Georgia, United States · Director
Sponsorship not specifiedDetected 250 days ago
Data VisualizationProject ManagementSEMGoogle AdsMeta AdsGoogle AnalyticsAccount ManagementForecastingExcelLeadershipCommunicationCollaborationMentoringPublic SpeakingAdaptability
About the role
- As a pivotal leader in our growing agency, this individual will oversee the performance, growth, and cohesion of the Paid Media team while also contributing directly to high-impact client accounts.
- This is a hybrid role that blends strategic leadership, team development, and hands-on campaign execution.
- The ideal candidate is an expert in digital advertising strategy across Google, Meta, LinkedIn, and emerging platforms - paired with a strong passion for mentoring and scaling high-performing teams.
Responsibilities
- Lead, coach, and develop a team of Paid Media Managers and Channel Leads, fostering a culture of growth, accountability, and performance.
- Serve as the senior strategic lead on key accounts, developing and communicating holistic paid media strategies that align with broader business objectives.
- Attend and lead key client presentations and check-ins as a strategic partner and paid media expert.
- Maintain a portion of platform work and "hands-on keys" time, especially for new business, key client launches, or high-stakes campaigns.
- Support the implementation of new tools, processes, or beta opportunities to keep our offering ahead of industry trends.
Requirements
- 8+ years of experience in digital advertising, with 2+ years in a team leadership or director-level role
- Deep experience in both Paid Search and Paid Social required
Nice to have
- Agency experience strongly preferred
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Various Paid Media certifications are a plus
Skills
- Expert-level proficiency with Google Ads, Meta Ads Manager, and other paid platforms (LinkedIn, Microsoft Ads, TikTok, Programmatic, etc.)
- Strong experience with reporting platforms like Looker Studio, Google Analytics 4, and Google Tag Manager
- Proficient in media forecasting, budget management, and cross-channel strategy development
- Advanced Excel/Google Sheets skills for campaign analysis and decision-making
- Experience with team leadership, project management tools (Asana, etc.), and marketing tech integrations
- Exceptional presentation and storytelling skills to translate data into strategic recommendations
Compensation
- Partner with agency leadership to define quarterly and annual goals for the Paid Media department, including revenue, retention, and team KPIs.
Benefits
- Own the vision and execution of Marketwake's paid media department, driving consistent innovation, performance, and collaboration across channels.
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