productplan

productplan

Head of Growth Marketing

Denver, Colorado, United States

Sponsorship not specified$120k-$150kDetected 20 days ago
SQLLLMsAgentic AIJiraRoadmappingSEOSEMHubSpotGoogle AnalyticsGrowth MarketingCadence5G/LTEWebflowCommunication

About the role

  • This is a hands-on, high-ownership role for a builder, and right now it is a team of one.
  • You are walking into a runway following an engagement with an AI GTM advisory team, so you start with clear segmentation, sharp positioning, a new Webflow website built for GEO discovery, completed demand tests, an AI-informed content program, and a clean CRM.

Responsibilities

  • launch a brand-new product into a new category, end to end, and own the demand story behind it.
  • MQL and SQL volume against our ICP, and the pipeline and bookings you create from it.
  • What You Will Own
  • own organic discovery and make ProductPlan the answer in AI-powered search and LLM results.
  • You will own ProductPlan's demand engine: the strategy, channels, budget, and pipeline.
  • Your headline opportunity is the kind that makes a career: launch a brand-new product into a new category, end to end, and own the demand story behind it.
  • SEO and GEO: own organic discovery and make ProductPlan the answer in AI-powered search and LLM results.
  • With our acquisition of Winware.ai, we have fused our platform with AI-native product intelligence that helps teams decide what to build, why it matters, and how to win, before decisions become commitments.
  • You will have true impact from day one, the autonomy to ship fast and own the result, a proven founder in your corner, and an AI-native company where AI is core to how we build and operate.

Requirements

  • 5 to 7 years in demand generation, growth, or GTM at a B2B SaaS company. (Required)
  • you create your own AI tooling and automations, and you will walk us through what you have built in the interview. (Required)
  • Bachelor's degree in Marketing, Business, Communications, or related field.

Nice to have

  • NY area or Denver preferred.
  • We believe one exceptional, AI-native operator, armed with agents, a meaningful budget, and a world-class product, can outrun a traditional five-person department.
  • This is the first genuinely AI-native growth role at ProductPlan.
  • You will write the playbook, with AI as your team and a four-time founder as your sounding board, and you will set the standard for how a modern product company grows.
  • Where You Will Focus
  • Great growth comes from focus.
  • Each quarter you will zero in on the two or three bets that move the number, with AI agents and a few trusted freelancers extending your reach so your energy stays on the work that compounds.

Skills

  • How You Will Operate (AI-Native)
  • You are signal-driven, AI-native, and full-funnel, and you are genuinely curious about where

Compensation

  • Compensation is $120,000 to $150,000 base, plus performance bonus eligible, and you will be building the growth engine for the next chapter of a category leader.

Benefits

  • We are backed by growth-equity investors, and we are climbing fast to double our ARR.
  • Compensation is $120,000 to $150,000 base, plus performance bonus eligible, and you will be building the growth engine for the next chapter of a category leader.
  • ProductPlanner's are eligible for a wide range of benefits and perks, including:
  • Comprehensive health, dental, and vision insurance
  • Employer paid Short Term Disability Insurance

This listing is sourced directly from productplan's careers page and normalized into a canonical job model.