Ethos
Creative Director, Paid Social
Remote US · Director · Full-time
Sponsorship not specified$150k-$266kDetected 49 days ago
A/B TestingGrowth MarketingCommunication
About the role
- There's a category that's been doing things the same way for over a hundred years.
- Most creative directors don't dream about performance marketing.
- The one who gets genuinely excited by the question: why did that ad work?
Responsibilities
- Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube, from concept through production and delivery
- Develop hooks, formats, and concepts that stop the scroll and drive conversion - you understand the mechanics of direct response creative and you're constantly pushing the work further
- Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts
- Lead and develop a team of two video editors, two ACDs, and a Senior Designer
- Build the frameworks and processes that let a lean team produce quality work at volume
- Manage external production partners and agency relationships as needed
- Strong design and art direction background with sharp copy instincts - you can look at a frame and know immediately what's wrong visually, and you can write a hook that stops the scroll
Skills
- 10+ years in creative direction with a strong portfolio of paid social and direct response video creative
- Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube
- Proven ability to give feedback that is sharp, fast, and elevating - you make the work better without slowing it down
- AI-native: you're already using AI tools in your workflow across concepting and production and can demonstrate the workflows you've built
- #LI-Remote #LI-CM1
- The US national base salary range for this full-time position is $150,000 - $266,000.
Compensation
- The US national base salary range for this full-time position is $150,000 - $266,000.
Benefits
- Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale.
- With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike.
- Ethos is redefining how life insurance is bought, sold, and underwritten.
- This isn't a role for someone who wants to set a vision and step back.
This listing is sourced directly from Ethos's careers page and normalized into a canonical job model.