Paperless Post

Director, Lifecycle Marketing

New York, NY · Director · Full-time

Sponsorship not specified$144k-$165kDetected 54 days ago

HTMLMachine LearningData VisualizationLLMsA/B TestingComplianceAccessibilityEmail MarketingCRMGrowth MarketingCollaborationProblem SolvingPublic Speaking

About the role

Paperless Post is seeking an analytical, data-driven Director, Lifecycle Marketing to join our small, results-oriented Growth Marketing team.
The ideal candidate is a hands-on and proactive collaborator and creative problem-solver who values efficiency and continuous optimization.
The role will report to the VP, Growth Marketing, and has one junior (to be hired) direct report.

Responsibilities

Serve as the owner and in-house expert for our email program. You'll set strategy, architecture, and execution, partnering with one junior direct report and minimal external agency support to orchestrate cross-functional teams to deliver results.
Establish the company's CRM strategy and lifecycle objectives in line with broader business goals, leading execution of high-impact initiatives that drive acquisition, retention, engagement, and loyalty, in partnership with Product, Content, Merchandising, and Brand Creative.
Audit, rebuild, and significantly expand our triggered email program, exercising independent judgment on which behavioral, transactional, and lifecycle flows to retire, restructure, or build from scratch, in order to grow it into a substantial contributor to the overall marketing mix.
Define and own the methodology for applying AI tools (e.g., Claude, Google Gemini) to accelerate campaign production workflows, including copy generation, subject line testing, and creative iteration, while maintaining brand voice and quality standards.
Partner with Product and Engineering to evaluate and integrate AI/ML capabilities within Sailthru and adjacent martech, building toward a personalization-at-scale infrastructure across the customer lifecycle.
Utilizing your small team and AI, analyze performance, establish benchmarks, and continuously optimize messaging, targeting, and ROI, to share insights with cross-functional partners.
Own and evolve email measurement, including attribution models and testing frameworks.
Manage external email resources and tools and identify opportunities for automation to streamline and improve existing workflows.
System design interviews

Requirements

7+ years in CRM/lifecycle marketing with a strong track record of driving business results through targeted, insights-driven programs.
Hands-on experience scoping events, payloads, and identity resolution directly with internal Product and Engineering teams-not just vendor-to-vendor or agency-led coordination.
Deep experience in audience segmentation, A/B testing and translating performance data into actionable strategy.
Familiarity with email HTML and technical email requirements
comfort overseeing execution and troubleshooting with an external agency.
Up-to-date knowledge of email marketing regulations (CAN-SPAM, GDPR).
Formal AI expertise is not required, but a genuine growth mindset toward these tools is essential.
Experience in high-growth startups or product-led companies.
Expertise with Sailthru (Zeta) through 3+ years of day-to-day hands-on experience.
Experience with Looker or other BI/analytics tools.

Compensation

The compensation range for this role is $144,400 - $165,000 USD.

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